Marketing refers to any concept used to convey promotional messages and measure their impact on the customer journey. Adding an electronic device to a marketing concept automatically transforms it into digital marketing.
Digital marketing has many forms, and for several years people have been using its various forms such as online videos, display ads, search engines, link building services, social media marketing, and more to increase their business, product, or service awareness, among the internet users.
So what digital marketing is, how many types of digital marketing exist, and what benefits you and your business can enjoy by using it. This and much more will be discussed further in this article, so ensure you read it until the end.
What is digital marketing?
In short, if a marketing campaign involves digital communication, it is called digital marketing.
As mentioned above, digital marketing is a method of promoting your business to new and existing clients utilizing the internet or any type of digital communication channel, including text and multimedia messages as a marketing channel.
Why is it important?
Digital marketing is one of the most important forms of marketing because of how accessible digital channels are because there are over 5 billion internet users globally.
Multiple communication methods with your target audience and minimal upfront costs make digital marketing the most efficient and cost-effective marketing approach for businesses.
Different types of digital marketing
Let’s look at some of the most commonly used types of digital marketing.
Search engine optimization
Search engine optimization is more of a tool than a digital marketing form. It is a method that makes your website attractive for the search engines to rank higher on result pages.
Most of the professional SEO Services in USA focus on the following elements to optimize their client’s website to rank it at the top of search engines:
- Content Quality
- User-engagement Level
- Number and quality of inbound links
You will also need to optimize the technical SEO end of your website. This includes URL structure, loading times, fixing broken links, etc. The ultimate goal is to rank on the first page of a search engine’s result page.
Uploading quality content is one of the primary objectives of successful search engine optimization. Therefore, creating and uploading relevant and valuable content for the target audience is just as important as SEO.
Content marketing aims to attract leads that ultimately convert into customers. Unlike traditional advertising, content marketing offers value for free in the form of written material, such as blog posts, infographics, e-books, etc.
Social media marketing
This branch of digital marketing focuses on utilizing the evergreen power of social media to drive traffic and spread brand awareness.
As billions of people are spending most of their time on social media, you can use this opportunity to highlight your business, service, or product to them.
Through different social media posts, videos, and interactive campaigns, you can reach millions with just a few clicks and attract many people into engaging with you and your business.
Pay-per-click, more commonly known as paid marketing, enables you to pay the search engine a fee every time someone clicks on your digital ads. However, instead of paying a set amount to run targeted ads, you will only pay the fee when an individual clicks on it.
It should be no surprise that the most popular type of PPC marketing is search engine advertising. Most businesses take Google Ads assistance that allows them to bid for a spot on the search engine result page.
Influencer marketing depends upon working with influencers such as celebrities, sportspeople, content creators, etc., to boost your brand awareness. These influencers will endorse your business, service, or products to their followers on various social media platforms.
This type of marketing is ideal for B2B and B2B businesses that need to reach new customers. Also, it is essential to partner with reputable influencers as they will be the face of your brand. However, join hands with the wrong influencer, and they can taint the trust consumers have in you.
Digital marketing benefits
Digital marketing has many benefits, and a few of them are listed below.
- Broad geographical reach - When you post an online advertisement, people can see it from anywhere. This is ideal for growing your business and connecting with people from different places.
- Cheaper than traditional marketing - Digital marketing is budget-friendly and offers much more control than conventional marketing.
- Measurable results - Digital marketing offers straightforward result monitoring through software that automatically tracks impressions, clicks, leads, conversions, sales, etc.
- Simple personalization - Digital marketing allows you to gather customer data most effectively. Also, data collected digitally is more accurate. In addition, with digital data collection, you can personalize your offerings to the customer.
Boost customer connections - Digital marketing lets your customers interact and engage with you in real-time. This will boost active participants in your business and brand loyalty.