Packaging boxes tend to be a necessity for many brands, especially the ones that sell products to people. The highly competitive market present demands that companies should not only pick up any box. They need to choose the one that will be able to give a good impression to people concerning what they are selling.
There are many different options that you can choose from including wholesale rigid box, customized packaging solutions, etc. You need to know about the different options present so that you can choose the best one for your needs, customer and product.
The following is a comparative study of wholesale rigid boxes vs customized packaging solutions:
What Is a Rigid Box?
These boxes are even referred to as set-up boxes and they are made using strong paperboard. This is often 36- to 120-point thickness and is wrapped within any material that you wish for. Printed paper is often used here but you may even select fabric or embellished paper which has stuff like glitter, 3D designs, foil, a mix of textures, etc.
The packaging is highly customizable. Brands can choose structures such as two-piece boxes, folding boxes, sleeve boxes, etc.
Custom luxury rigid boxes are not able to fold flat because their rigid structure gets designed to keep its proper shape. Due to their durability, versatility, as well as luxurious look plus feel, the packaging is chosen by brands that want to give people a unique experience.
What are Customizable Packaging Solutions?
When looking at customized packaging solutions, these are packaging options which are made according to the needs as well as requirements of the particular product whilst even enhancing the consumer experience plus overall branding efforts for the manufacturer. In this category you can also find packaging solutions that are flexible and can fold flat unlike rigid materials.
Like the above packaging, these boxes will be totally customizable. In this way you will be able to create unique and outstanding packaging suited to what you are selling.
Materials Used to Make the Packaging
For the rigid option, you will need to choose sturdy and rigid material to make the box from. Options like paperboard and cardboard are popular. Unlike the custom options, these boxes often have two parts, i.e. A thick chipboard one that is around four to five times thicker than normal customizable carton boxes.
There is even a thinner and flexible paper wrap which has to be pasted over the chipboard. Custom boxes do not need to be made in this way. The sturdiness level of these boxes is high and so they can protect products more effectively like cardboard luxury rigid boxes can.
The custom option can be made with a range of packaging materials including cardboard, corrugated cardboard or Kraft. According to the packaging material you choose, you can get a box that will be that strong. These boxes do not have to be rigid. They can be flexible in nature.
Customization Options
With both the packaging options, there are many customization options present to help brands get unique packaging. As the name suggests, custom packaging solutions can allow you to make the box the size, shape, design, of your choice.
With rigid boxes, you can customize them as well so that you can create a packaging design that stands out. With these boxes, brands often try and make them get a premium and luxurious feel and look whilst other packaging options can be used for all types of products.
You can look at the various finishing options that can help make your printed luxury rigid boxes look better. For custom packaging, you can do this as well but luxury brands often prefer finishing touches like gold or silver foil that give the rigid box a high-end look.
You can consider using embossing or debossing as well to make part of the packaging be more prominent and noticeable to people. Textured packaging is another option preferred nowadays as it can create packaging that takes advantage of the sense of touch. This can help give people a better unboxing experience.
Luxury brands aim to give people a wonderful unboxing experience so that they can be happy that they have made a good investment.
Luxury rigid packaging and customization packaging has many similarities. The difference is that with custom packaging you do not only have to get boxes that have a rigid structure. It is important to customize the packaging that you choose because in today’s competitive environment, you need to do what is in your power to make your brand allure the consumer base.
Packaging will help you here when you can select the best one for your product and also when you design it so that people will know that your brand concentrates on making quality products.
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