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Wishlists are a powerful feature in ecommerce stores to encourage more sales. Shoppers can track products they want to buy later, helping ensure they come back to make purchases. However, typical wishlist functionality requires customers to have an account and be logged in.
This presents a problem for potential "guest" sales from non-registered site visitors. If a guest shopper sees products they like, but doesn't want to go through signing up at that moment, you risk losing their interest and abandoning their cart.
With some configuration changes in Magento however, you can open up wishlist capabilities to guest shoppers as well. This allows anyone browsing your catalog to easily add items to a wishlist for future consideration, no account needed.
In this post, let’s explore how to grant wishlist access to guest shoppers in Magento stores. We’ll walk through the specific configuration steps to enable browser-based wishlists usable by all site visitors without logging in. We'll also discuss recommendations on presenting and marketing Magento guest wishlist functionality to shoppers.
Benifits of Magento 2 Guest Wishlist
No Account Needed
Wishlists are essential for any online store because they allow customers to gather their preferred products in a single place, making it easier for them to purchase these items during the next visit or at any other time in future. Furthermore, customers can share their wishlist with friends and family members, which can lead to viral marketing for the website.
With Magento’s native wishlist functionality, an Add to Wish List button will appear on all product and category pages. When clicked, this will add the desired item to the customer’s wishlist. They can then edit their wishlist, leave comments and even share it via email.
Mageplaza’s Multiple Wishlists extension enhances the native wishlist function of Magento 2 by allowing users to create not only one, but multiple lists of their favorite products. Moreover, customers can easily switch between these lists by using the tabs. They can also use the mass action features like copy, move and delete items between wishlists. Lastly, the admin can view all created wishlists from the Customer detail page in the backend.
Convenience for your visitors
Many shoppers visit a store not with the intention of making an immediate purchase. If they like a product but want to wait for the item to go on sale or have other reasons, adding it to a wishlist can make the difference. For this reason, it’s important to offer this feature to guest users.
With the help of our Magento 2 extension, you can allow guest visitors to add products to their wishlists without forcing them to register. You can also give them the option to move, delete or share their wishlist with others. In addition, you can display the wishlist in a popup or separate page. Choose the layout that best aligns with your target audience’s comfort level.
The extension also allows guests to create multiple wishlists and organize them based on their needs, such as birthdays, holidays and vacations or home renovations. When the user decides to buy items from their list, they can easily do so as the items in the wishlist will be merged after they sign up or log into their accounts.
Increased conversions
In ecommerce, conversions are a measure of shoppers' intent to purchase products. A simple way to increase their likelihood of converting is to offer them the chance to save an item for later. This is possible with the Magento 2 Multiple Wishlist extension. It showcases an "Add to Wishlist" link on all category and product pages. Depending on your customization, this might be a text link or a nice image. Customers can use this to share their shopping list with friends, leave personal notes and get notified once an out-of-stock item is back in stock.
Multiple Wishlist is an essential tool for lowering cart abandonment, reactivating idle visitors and increasing sales by offering a convenient and user-friendly solution. It allows customers to share their favored lists via email and social media, add products from different categories or CMS pages, move them between different wishlists, edit them or even create new ones. This helps in enhancing customers' engagement with the website, building trust and brand loyalty. It also increases customer satisfaction by enabling them to manage their shopping experience.
Reduced bounce rate
Many shoppers compare options on multiple online stores before they make a final decision for purchase. By allowing customers to save their favorite products with Wishlist, you will allow them to easily make a purchase when they are ready for it.
In order to configure Magento 2 Wishlist, log in to your store admin dashboard and navigate through the left menu bar to Stores > Configuration. Click on Wishlist and set Enabled to Yes to activate the feature.
Multiple Wishlists allow logged-in customers to create and manage their wish lists with ease through a convenient popup. They can move, copy, and remove items from one list to another with a single click.
The extension also allows customers to share their wishlists with friends via a link or through social media sites. This function helps reduce the bounce rate and encourages your visitors to return to your site. This is especially helpful if your website offers products that are difficult to find in other markets or are seasonal. It will help you gain loyal customers and boost your sales.
Improved user experience
With this Magento 2 Multiple Wishlists extension, your customers will have the ability to organize goods into different lists based on their specific purposes, which in turn will make purchasing decisions much faster. They can also manage their wishlists flexibly by renaming or deleting them as required.
Moreover, this functionality makes it easy for them to share their wishlists with others, thereby generating viral marketing for your store. This is especially helpful for potential customers who may be shopping for a gift for someone else.
It is worth mentioning that improving the user experience has the power to boost repeat purchases for both B2B and B2C businesses. This is because returning customers are already familiar with the product they’re buying, making them more receptive to your marketing offers and promotional campaigns. This, in turn, will lead to higher revenue generation for your business. For retailers, this is one of the most effective ways to increase sales and profits. Consequently, enhancing UX is crucial to the success of an online store. Fortunately, there are many ways to do this, including implementing wishlists.
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