Everyone is aware that the food delivery concept is becoming increasingly popular and experienced a sudden surge during the pandemic period.
Here, we will see about Menulog and its marketing activities.
Continue reading to find out more.
Menulog is an online food and beverage delivery app based in Australia and New Zealand. It was founded by Dan Katz, Leon Kamenev, and Kevin Sherman in 2006.
They released their first iOS app in 2006 and their first Android app in 2011. Menulog is well-known for its collaboration with Snoop Dogg on an advertising campaign.
They had collaborated with over 30,000 restaurants in Australia and New Zealand. And have partnered with McDonald's, KFC, Pizza Hut, and Subway. Their main rivals were Uber Eats and Doordash.
Unlike Menulog, Ubereats and Doordash had wealthy backers and established a strong presence among the Gen Z audience. Not familiar with Generation Z? People between the ages of 10 and 25 are referred to as Gen Z.
To get back to the point, Menulog struggled in its early stages. They initially targeted regional and family audiences. Following the survey, they discovered that they were missing out on a young audience. As a result, they intended to target them to compete with their competitors.
Menulog Marketing campaign
Marketing is necessary to make the general public aware of the product and to reach them through various mediums.
Menulog spends its marketing campaign on various social media platforms like TikTok, Instagram, Youtube, and Snapchat.
When most brands did not have a TikTok presence, they took advantage of the platform and gained significant traction.
So, to reach the Gen Z audience, they created a marketing campaign with Snoop Dogg, and Katy Perry's "did somebody say campaign" was a huge success.
It is a readymade white-label solution with the features and functionality as Menulog.
Menulog clone is ideal for entrepreneurs who want to convert their traditional food delivery business into an app-based platform.
In a nutshell, it is a readymade app that can be customized with new features and functionality. Furthermore, it provides a quick launch and 100% source code.
This gives Bigger hands of being an intermediator between restaurant owners and customers. Orders can also place and paid for via the app. And can manage various operations as an admin.
How can you Build one?
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