Rally House Wins Gold at Brandon Hall Group Awards for “Best Use of AI for Talent Acquisition”

Rally House has earned the prestigious Gold Award from the Brandon Hall Group in the “Best Use of AI for Talent Acquisition” category, spotlighting the company’s innovative use of AI in talent acquisition to drive high-volume hiring and elevate candidate experience during rapid growth.

In partnership with Phenom, Rally House implemented a suite of applied-AI technologies including QR code mobile applications for on-site recruiting, AI-powered chatbot screening, predictive hiring campaigns and automated interview scheduling to scale its recruitment from 140 to nearly 300 stores.

Key Outcomes from the Program

• Over 5,800 interviews automatically scheduled in just three months, cutting time-to-interview from days to hours.
• More than 10,000 hours of recruiter time saved is equivalent to five full-time recruiters.
• 7,992 hires made in 2024 via the automated workflow, demonstrating both scale and effectiveness.
• Achieved 122 % cost savings by reducing reliance on paid job adverts and improving sourcing efficiency.

Why This Award Matters

This recognition reinforces Rally House’s strategic commitment to blending personal candidate engagement with high-scale automation, an approach that differentiates its talent acquisition model in retail.

• It demonstrates that AI can support volume hiring without sacrificing human touch critical for retail brands where culture and employee fit matter.
• It sets a new benchmark for other organisations seeking to integrate AI into hiring at speed and scale.
• It validates the maturity of recruitment technology in recognising business outcomes time-to-hire, cost-savings and quality of hire and not just HR process metrics.

Implementation Insights

• Rally House’s use of mobile QR codes allowed applicants to apply on-the-spot in store locations making recruiting proactive rather than reactive.
• The AI-driven chatbot handled initial screening, freeing human recruiters to engage high-potential candidates and ensure a personal experience.
• Hiring campaigns were timed with key business moments (e.g., playoff seasons) and leveraged predictive data to anticipate store-opening staffing needs ahead of construction completion.
• Human-in-the-loop oversight ensured that the AI-augmented process preserved culture fit, fairness and transparency essential for brand-centric organisations.

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