- Establish your key metric based on your campaign objective
Every marketing campaign has a purpose, such as building brand awareness or generating leads and conversions. Based on the specific goals that your campaign has, identify your key metrics. Your metrics can be clicks, impressions, conversion rates, leads or average engagement.
- Conversion tracking
If your campaign key metric is conversion or conversion rate, it is essential to set up a conversion tracker. You can also set up a lead gen form to analyse leads and cost per lead.
- Ad performance
Evaluate your ad performance. How is your advertisement doing? Are they attracting more customers? Are they informative?
- Measure traffic on your website
Evaluate traffic that your website gets from the campaign. For example, how many people visited your page that contained the campaign parameter or the page related to the campaign? How many visited through a campaign-related keyword referral?
- New customers
Keep track of the number of new customers that the campaign brought to the website for the first time. You will identify the new customers by looking at the first page that they visited. Is the page associated with the campaign?
- Influenced deals
These are the numbers of deals closed due to the campaign's influence. For a deal to appear in this report, the deal must be completed after the campaign influences the customer.
- Increased revenue
How much revenue or sales were made through the influence of the campaign? Did the sales increase or remain the same? If the sales increase, it means that your campaign is performing well. However, if the sales remain constant, there is a probability that your campaign is not performing as it should.
Analysing your campaign performance is important because it helps you identify the strength and weaknesses of your campaign strategy. As a result, you will get to improve on the weakness and emphasise the strength.
If you need assistance in analysing your marketing campaign performance, the team at Anchor Digital is your go-to. We are digital marketing experts and are excited to help you reach your potential customers. Visit our website or contact us for more information on our services.
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