Google has launched a new feature in its mobile search results called Search People Nearby , as confirmed by a Google Search Engine Land spokesperson.
According to a Google spokesperson, the feature is designed to "help people more easily find and see popular next searches based on what they are looking for".
What's next ? People Search is an addition to Google's mobile search results, not a replacement for another feature. It combines other Google search features such as "People also ask", "People also search", "Refine this search" and "Similar searches" .
According to Google, the feature is available on mobile devices in the US for English-language queries.
Were it not for the endless scrolling of Google's mobile search results, positioning people's search next would seem to be what would normally be the "bottom of the search results".
So far I haven't been able to find " People search next" for any type of query other than "near me". And it doesn't show up in every query like "near me". Searching for [plumber near me], [restaurants near me] or even [doctor near me] did not activate this feature.
However, Google says that the search function is not limited to local "near me" searches. Google also told me that the next people search will appear "when our systems understand what might be useful in the next search."
Why we care. It's important to keep an eye on any changes Google makes to its search engine results pages (SERPs). The space taken up by Google's search function, such as this one, means that Google could potentially remove actual results for relevant web pages or clicks and traffic from websites that Google shows in regular result https://techadvices.de/podcasts-auf-dem-smartphone/ This looks like a feature that is designed to keep people on Google longer by delving down search rabbit holes rather than clicking on actual search results. In short, if Google search does provide answers, would it be fair to say that they are also in the business of adding questions?
As for how you could potentially use it? For content research. Now you have another resource - straight from Google - for finding content ideas.
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