Utilising digital platforms and technologies to advertise goods and services is known as "digital marketing." It includes a range of strategies and approaches for online marketing aimed at connecting with and interacting with a target audience via digital channels like websites, search engines, social media, email, mobile apps, and more.
Involved in digital marketing are the following crucial elements and tactics:
Search Engine Optimisation (SEO): SEO focuses on enhancing a website's natural presence in search engine results pages (SERPs). To improve one's position in search engine results, one must optimise the content, meta tags, keywords, and links on a website.
Pay-per-Click Advertising (PPC): PPC campaigns entail placing advertisements on search engines or other websites, and advertisers are charged a fee each time their advertisement is clicked.
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