Old car brochures are a fascinating window into the history and artistry of classic automobiles. These colorful, illustrated booklets were often used by car dealerships to showcase the latest models and features, and they have become highly sought after by collectors and enthusiasts. In recent years, a number of projects have emerged to preserve and digitize these brochures, making them accessible to a wider audience. In this article, we will take a closer look at the Old Car Brochure Project and its efforts to preserve this unique aspect of automotive history.
The Old Car Brochure Project: The Old Car Brochure Project is an online archive of vintage car brochures from the 1900s to the 1980s. The project was started by automotive historian Michael Lamm in 2009, with the goal of preserving and sharing these valuable artifacts of automotive history. The project has since grown to include thousands of brochures from over 200 car manufacturers, covering a wide range of makes and models.
Preserving History: Old car brochures offer a unique perspective on the evolution of automotive design and marketing. These brochures not only showcase the latest models and features, but also provide a glimpse into the cultural and societal trends of their respective eras. From the sleek and futuristic designs of the 1950s to the boxy and utilitarian designs of the 1970s, these brochures offer a visual timeline of automotive history.
Artistry: In addition to their historical significance, old car brochures are also appreciated for their artistic value. Many of these booklets feature beautiful illustrations and photographs, showcasing the cars in dramatic and dynamic settings. These images were often created by talented artists and photographers, who brought a level of creativity and flair to the advertising materials. Today, these brochures are highly sought after by collectors and art enthusiasts for their aesthetic value.
Digitization: One of the main goals of the Old Car Brochure Project is to digitize these valuable artifacts and make them accessible to a wider audience. The project has scanned and uploaded thousands of brochures to its website, where they can be viewed and downloaded for free. This has made it easier for enthusiasts and researchers to access these materials without having to travel to physical archives or rely on rare and expensive original copies.
Community: The Old Car Brochure Project has also fostered a sense of community among car enthusiasts and collectors. The website features a forum where users can share information and resources, as well as a marketplace where users can buy and sell vintage car brochures. The project has also collaborated with other organizations, such as the Detroit Public Library, to expand its collection and promote awareness of these important historical artifacts.
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