Smarts Publishing offers newsletter and content solutions for insurance agents and brokers who sell all types of insurance, including employee benefits, property casualty and life and health products. Insurance Mailing List
Seven Insurance Marketing Ideas for Posting to Your Insurance Agency Facebook Page
In 2020 Facebook users in the U.S. numbered over 223 million. If you sell insurance, you can’t ignore these seven insurance marketing ideas for social media. I’m going to focus on Facebook in this post, but you really need to take social media seriously if you want to build your insurance business.
There are two aspects to your social media involvement, personal and business. You probably want to participate in both, though your agency’s business involvement is essential.
Keep your personal page personal. Don’t talk about insurance products or brag about the great customer service you provide. Just be yourself. Of course maybe modesty isn’t your strong suit. You may still want to take the shameless self-promotion down a notch. Talk about your hobbies and interests and cultivate friendships.
Some of your business contacts may also be friends, but most probably won’t be. That’s fine. When your Facebook friends need your professional services, the subject will come up. If a friendly discussion turns to insurance, it will do so naturally and that’s the way you want it. This alone makes it worthwhile to be on Facebook.
The business aspect of your Facebook presence, your fan page, is another matter. It’s okay to be a little bit business, but you want to mix up it up here as well. Engage your readers.
- Helpful insurance tips are a staple of insurance Facebook pages. Your fans will expect at least a few, but try to minimize the hard sell. Here are a few examples:
- When was the last time you replaced your washing machine hoses?…[link to an article on your website with more helpful tips]
- After a storm, go into your attic and check for damage caused by ice and snow… [again, link to an article providing more info on your website]
- (Get tip ideas and articles to link to at Smarts Content Warehouse https://articles.smartspublishing.com/.)
- If you have a monthly newsletter, reprint some of those articles on Facebook, letting people know they can subscribe. Check out some of our newsletter samples to see which is best for your business.
- Find a low-key way to remind people from time to time that you would love to help them out if they need someone to look at their insurance program. Cause you the boss when it comes to insurance. Right? Just sayin’. That kinda thing.
But don’t just focus on insurance. Here are some ideas for other topics, with examples from several agent Facebook pages I visited recently:
2. Provide non-insurance helpful tips and information
- Find the lowest gas prices near you, enter your ZIP code here… (obviously, this links to an app)
3. Support client businesses
- Congratulations to Seminole Printing on its 25th anniversary!
- Thanks to Stevens Chevrolet for making our community look festive this Christmas
4. Support your community
- Good luck to the Ashland High School girls volleyball team on winning the state championship. Free coffee and donuts at our offices all week in celebraion. Drop by.
- Come to the Kids/Pets Halloween Costume Contest at our YMCA
- This week’s bowling league results, click here
5. Make a special offer
- Refer a friend and receive a FREE Chick-fil-A, Starbucks, locl restaurant, etc. gift card.
- Join us for Cookie Friday — Free homemade cookies when you stop by to say hello.
6. Post status updates on your own business
- ABC Insurance is one of Chicago’s Best Places to Work
7. Have fun
- Dumbest Criminal of the Week: Woman Shoplifts $600 Worth of Condoms, One Pregnancy Test and Baby Wipes
- Yes, we insure Toads on Motorcycles (includes cute picture of toad on toy motorcycle)
About Company:- When Jim Whitaker started the company that became Smart’s Publishing, he had already worked in the insurance industry as an underwriter, insurance broker, agency consultant and marketing manager. The firm started out providing marketing communications and advertising services to a number of California excess and surplus lines agencies. When Smart’s acquired the Western Association of Insurance Brokers as a public relations client, it began to publish a newsletter for agents and brokers called Insurance Update. That newsletter eventually became the cornerstone of Smart’s Publishing’s principal business, providing marketing communications services to insurance agents and brokers nationwide.
Click Here For More Info:- https://smartspublishing.com/
Comments