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TopYouGo Academy is a training institute offering practical training in Digital Marketing, Social Media, Information Technology(IT), Computing, Photography, Modelling & Business. We are based in Lagos Nigeria and we provide one-to-one, physical and online modes of training. All our courses are aimed at improving practical skills, offering job-specific training and increasing employability.
Nigeria is known for having one of the largest populations in Africa, and in 2020 we saw a drastic rise in learning across various parts of Nigeria. As the world is changing at a rapid rate digitally, so we have seen a rise in the learning of digital skills in Nigeria.
In this article, we will be discussing the top 10 digital skills to learn in 2021.
Here are the top 10 digital skills to learn in 2021:
1. Digital Marketing
Digital Marketing is the use of online digital tools to market products and services. Digital marketing encompasses many strategies that help create awareness and generate sales for businesses. Digital marketing is one of the most sought-after courses people learn because many organizations or businesses need digital marketing to build an online presence hence the need for digital marketing experts or digital marketing strategies as the case may be.
2. Search Engine Optimization
This is the process of improving the visibility of a website for relevant searches, this course is also in high demand because many businesses want to appear on the first page of Google and other search engines as this increases the chances of their business being seen by the large number of traffic which will be driven by the search engines.
3. Social Media Marketing
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. There are so many social media platforms, but the 4 most popular platforms used by businesses in Nigeria include: Facebook, Instagram, Twitter, and LinkedIn. Organizations and businesses are now using these platforms aggressively to market their business, so there is an increase in the demand for social media marketers.
Branding is the use of various digital or online components to strategically tell your audience what your business is all about, that is who you are, what drives you as an organization, and why they should patronize you. Branding encompasses Logo, website, brand message SEO, social media, etc. Every business requires branding that is why there is an increase in demand.
5. Content Marketing
Content marketing is a strategic form of marketing that involves the creation and sharing of online content (videos, text, podcast, graphics, and images) to stimulate interest in a product or a service. Content marketing is very important because, without contents, there won’t be digital marketing, content makes digital marketing possible and effective, however, there are ways that this can be done to get businesses the results they need. It is mandatory to learn this skill because content marketing goes beyond writing but encompasses areas like copywriting, blogging, content creation, WordPress, YouTube marketing and storytelling.
Advertising is the act of paying for an online space to showcase products, goods or services. The goal and objectives of advertising is to reach people who may be interested in their products or services. Advertising encompasses areas like Facebook ads, Google ads, PPC advertising, Email marketing, Google analytics etc. Advertising requires the hands of only experts who know how the online space works, as you can spend a lot of money and not achieve any results.
Research as shown that since this is a very important area in online marketing, there is an increase in the number of persons seeking to learn or are already learning these skills.
7. Video Marketing
Video Marketing is the use of high quality video to create awareness, foster engagement and make sales. Video marketing encompasses areas like Adobe premiere, YouTube, video editing etc. Although certain basic videos can be done by anyone, however certain types of video marketing requires expertise.
Photography is another top course of 2020. Photography is the art of capturing Images or photographs. There are many types of photography such as commercial, model, family, portrait, wedding, pre-wedding, events etc. This industry is an evergreen one and never gets old because people are constantly attending one event or the other and there is a need to capture such precious moments, so people are going all out there to learn this skill.
9. Web development
Web development is the process of building and maintaining websites, having a website in this digital age is very important. Every business would require a website at one point in time or the other, so if you learn web development, that would be a plus to you because you would be able to add value to someone and in return get paid for adding value.
10. Graphics design
Graphics design is the use of visual content to communicate a message. Graphic design encompasses areas like character design, adobe illustrator, InDesign, Canva, figure drawing, Photoshop, Digital painting etc. In the business world, there will always be a need for one design or the other, which is why this skill is quite important with a lot of career
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