The latest report by IMARC Group, titled “Popcorn Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2024-2032,” offers a comprehensive analysis of the popcorn market outlook. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry.
The global popcorn market size reached US$ 13.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 22.1 Billion by 2032, exhibiting a growth rate (CAGR) of 5.6% during 2024-2032.
Popcorn Market Trends:
The global popcorn market is primarily driven by the increasing demand for convenient, ready-to-eat snacks, along with rising health consciousness among consumers. Popcorn is perceived as a healthy snack option due to its low-calorie content, whole grain base, and rich fiber profile, which appeals to a growing segment of health-conscious individuals. The availability of various flavor innovations, including savory, sweet, and gourmet options, has also contributed to expanding the consumer base.
Additionally, the trend of home entertainment, particularly with the rise of online streaming platforms and the ongoing habit of at-home movie viewing, has led to a surge in demand for microwaveable and ready-to-eat popcorn. Moreover, increasing disposable income and the rapid urbanization in emerging markets are driving the growth of premium popcorn products, where manufacturers are capitalizing on organic, non-GMO, and gluten-free labeling to attract health-conscious buyers.
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Popcorn Market Scope and Growth Analysis:
In terms of market scope and analysis, the global popcorn market is seeing significant expansion across both developed and developing regions. The North American region holds a dominant share due to the high consumption of ready-to-eat snacks, with the U.S. being a leading producer and consumer of popcorn. Europe is also witnessing a growing demand, especially for premium and organic popcorn, with health-conscious consumers driving the market.
Meanwhile, the Asia-Pacific region is experiencing rapid market growth, driven by urbanization, the influence of Western eating habits, and an increasing number of cinema chains, which traditionally have high popcorn sales. The retail sector is seeing an uptick in sales through supermarkets, hypermarkets, and online channels, providing greater accessibility to a wide variety of popcorn products. The rise of e-commerce has also enabled the proliferation of niche and artisanal popcorn brands, broadening the market scope. As consumer preferences evolve towards healthier and more innovative snack options, the popcorn market is expected to continue its robust growth trajectory, supported by product diversification and strategic marketing efforts from key players in the industry.
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Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
- Amplify Snack Brands Inc. (The Hershey Company)
- Campbell Soup Company
- Conagra Brands Inc.
- Eagle Family Foods Group LLC (The J.M. Smucker Company)
- Frito-Lay North America Inc. (Pepsico Inc.)
- Great American Popcorn
- Joe's Gourmet Foods Ltd.
- Popz USA LLC
- Preferred Popcorn
- Proper Snacks Ltd.
- Quinn Snacks Inc.
- Weaver Popcorn Bulk LLC
Popcorn Market Segmentation:
Our report has categorized the market based on region, type, distribution channel and end consumer.
Breakup by Type:
- Microwave Popcorn
- Ready-To-Eat (RTE) Popcorn
Breakup by Distribution Channel:
- On-Trade
- Off-Trade
- Supermarkets and Hypermarkets
- Convenience Stores
- Online Channel
- Other Channels
Breakup by End Consumer:
- Households
- Commercial
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
About Us:
IMARC Group is a premier market research enterprise that specializes in providing management strategies and detailed market analysis globally. We engage with a diverse array of clients across various sectors and geographical regions, helping them to pinpoint and capitalize on valuable opportunities, address pivotal challenges, and effectively transform their enterprises.
Our reports deliver insightful information on key market trends, technological advancements, economic shifts, and scientific developments, catering to business leaders in sectors such as pharmaceuticals, industrial technologies, and high-tech organizations. We are experts in forecasting market trends and conducting industry analyses for areas including biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, and nanotechnology, ensuring top-tier guidance in these complex fields.
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