A new research report by IMARC Group, titled “Chewing Gum Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032”, offers a comprehensive analysis of the industry, which comprises insights on chewing gum market outlook. The report also includes competitor and regional analysis, and contemporary advancements in the global market.
The global chewing gum market size reached US$ 27.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 37.6 Billion by 2032, exhibiting a growth rate (CAGR) of 3.2% during 2024-2032.
Chewing gum is a soft, cohesive substance designed for chewing but not swallowing, traditionally made from a natural gum base or synthetic equivalents, sweeteners, flavors, and colors. It comes in various forms, including bubble gum, which is designed to be inflated out of the mouth as a bubble, and sugar-free gums, which are increasingly popular due to health considerations. It has evolved over time from natural tree resins to modern varieties that incorporate a range of synthetic materials. The advantages of chewing gum are multifaceted. It is often used for oral hygiene as it can help in cleaning teeth and freshening breath. Some varieties are also used as vehicles for the delivery of vitamins, minerals, and other supplements. It is also known for its cognitive benefits, such as improving memory and concentration. Additionally, it serves as a stress reliever and is used by many as a means to curb cravings and aid in smoking cessation. Its wide array of flavors and benefits make it a popular choice globally among all age groups.
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Market Trends:
The global chewing gum market is majorly driven by shifting consumer preferences and broader health and wellness trends. Additionally, the increasing consumer awareness regarding oral health and hygiene is leading to higher demand for sugar-free gum. These products are often endorsed by dental associations for their role in preventing tooth decay, thereby gaining popularity among health-conscious consumers. In addition, manufacturers are constantly experimenting with new and exotic flavors, as well as functional ingredients such as caffeine, vitamins, and herbal extracts, to cater to evolving consumer tastes and health trends. This innovation is broadening the appeal of chewing gum as a convenient health supplement. Moreover, the convenience and portability of chewing gum make it a popular snack choice, especially among working professionals and students. Its availability in various distribution channels, from supermarkets to online platforms, enhances its accessibility and consumption. Therefore, this is positively influencing the market. Apart from this, marketing and branding strategies play a crucial role in the market dynamics. Creative advertising campaigns, celebrity endorsements, and attractive packaging are effective in attracting younger demographics and creating brand loyalty. In confluence with this, the development of biodegradable and organic gums, catering to the growing segment of environmentally conscious consumers, is favoring the market. Furthermore, manufacturers exploring natural and organic alternatives due to the rise in health and wellness trends are creating a positive market outlook.
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Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
- Mondelez
- Perfetti
- Wrigley
- Lotte
- Cloetta
- Hershey
Chewing Gum Market Segmentation:
Our report has categorized the market based on region, sugar type, product type and distribution channel.
Breakup by Sugar Type:
- Sugar Free Chewing Gums
- Sugared Chewing Gums
Breakup by Product Type:
- Pellet
- Stick/Tab
- Centre-filled
- Cut and Wrap
- Ball
- Others
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Pharmacies
- Convenience Stores
- Departmental Stores
- Online
- Others
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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