Mastering Keyword Targeting with Pinterest Ads

Keyword targeting is central to ensuring your Pinterest Ads get seen by the right people. Unlike purely demographic-based targeting, keywords allow your Pins to surface when users search for specific items, ideas or solutions. To master keyword targeting in Pinterest Ads, begin with user-centered research: what are people typing into Pinterest when they search for items like yours? Tools and trends can reveal popular search queries—words like “DIY decor,” “vegan meals,” or “boho fashion” may be high volume. Incorporate those keywords naturally into your Pin titles, descriptions, and even the names of your boards. Ensure your Pinterest Ads images align with searched content so users feel continuity when clicking. Also, avoid stuffing keywords—prioritize clarity and relevance. Through well-targeted Pinterest Ads, not only do you improve discoverability, but you also increase engagement and relevance, which can drive better ad delivery and lower costs over time.