“Just do it. Don’t overthink every aspect of the business you want to launch or a change you want to make. Start acting, evaluate the results, and pivot if needed.”
You have a background in political sciences, yet you have pursued a successful career in business and entrepreneurship. What aspects of your political science education have you found most valuable in your business ventures, and how did starting your first business at the age of 14 influence your approach to entrepreneurship?
Public speaking is the main aspect of my political science education that I often use in my work as an entrepreneur and CEO of my company. One important lesson from political science is that it’s important to overcome the fear of approaching people who may be uncomfortable to talk to (such as competitors).
I didn’t start my business when I was 14, but I started to help my mother at the optic shop that she owned when I was that age. It helped me to learn a lot about business and I became a co-founder of my first venture when I was 20. A friend of mine was launching a business selling polyphonic melodies for phones and invited me to join.
What advice do you have for other leaders who are looking to drive growth for their brand?
Just do it. Don’t overthink every aspect of the business you want to launch or a change you want to make. Start acting, evaluate the results, and pivot if needed.
Read Complete Interview: https://martech360.com/marketing-automation/e-commerce/martech360-interview-with-rytis-lauris-co-founder-and-ceo-at-omnisend/
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