“Stay open to alternative viewpoints. It can be easy to slip into one-track thinking, especially if certain strategies or techniques have proved effective time and again. But while one way of doing things might deliver good results, there is always another approach that could deliver greater outcomes. Listen to the experts you have hired to help you see past the norm.”
Arnaud, can you tell us about your professional background and your current role at Equativ. Also tell us how does Equativ differentiate itself from other companies in the same space?
My career has followed a series of natural transitions. I started out in Corporate Finance at BNP Paribas and Deutsche Bank — specializing in mergers, acquisitions, and equity capital markets. This experience inspired me, as I was captivated by the ambition and energy of the entrepreneurs I met. Soon after that, I joined a mid-sized Euronext-listed internet company as a Finance Business Partner, before being appointed as CFO aged 27. This shift led to several C-level roles that refined my ability to optimize operational efficiency and business growth while enabling me to gradually pivot from software publishing to ad tech.
Since joining Equativ nine years ago, I have been able to bring these various areas of expertise together: connecting deep analytical thinking with financial know-how, and a business-driven and tech understanding to become an effective CEO.
What advice would you give to other leaders which helped you personally?
Stay open to alternative viewpoints. It can be easy to slip into one-track thinking, especially if certain strategies or techniques have proved effective time and again. But while one way of doing things might deliver good results, there is always another approach that could deliver greater outcomes. Listen to the experts you have hired to help you see past the norm.
Read Complete Interview: https://martech360.com/mobile-tech/digital-advertising/martech360-interview-with-arnaud-creput-ceo-at-equativ/
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