Secrets to Retail Success: Madia Willis' Journey with Black Paper Party

In the episode, Madia reveals the process of transforming creative ideas into products that stand out on the shelves of major retailers. She discusses Black Paper Party's approach to capitalizing on trends and how the brand utilizes licensing to expand their product range and brand awareness.

Madia opens up about the challenges of a seasonal business, sharing how Black Paper Party handles uneven cash flow and a fluctuating team throughout the year. She also divulges what potential growth looks like for a company that is already featured in some of the biggest retailers, explaining that the goal now is saturation.