The domain company wants to own 10 of us, but the truth is that if we buy more than one, maybe two, we will lose money. Don't make mistakes; here are the facts.
While a company that sells domain names will lead you to believe that having multiple domain names is very important to your business, it is most likely a waste of money.
The case for buying multiple domains is to prevent other companies from getting names like yours. While this may be an interesting idea, the reality is that most people write the name you're promoting.
If you have a product that you market in Australia, protect your domain name with the .com.au extension whenever possible. It is the most widely recognized domain name in Australia. If someone isn't sure about your domain name, it's likely the suffix they put after your name.
However, they are getting harder and harder to reach and that is why there are so many name combinations. This includes .biz or .info and a number of other combinations. If your primary marketing is through search engines that's fine, but if it's a traditional marketing tool, try getting .com.au if it convinces people that your business is an Australian company.
Many websites "junk" of "alternative" end domains simply because they save a little money on purchases. Like most people, I'm always wary, even a little skeptical of such domains, and will always go for .com.au where I know they have an Australian company name and ABN registered. I knew right away that they went through a verification process because you can't buy a .com.au name in a registered company name and ABN.
People selling domain names will tell stories about how buying multiple domains will keep you safe and better for your business. The reality is it's better for your commissions and your business. I suggest that you put your money where you can make money - good website.
Attention
Do not work for or trust a web development company that tries to sell you multiple domain names to get everyone to point to your website. This is specifically mentioned by Google as one of the areas they deem unacceptable under Google's Terms of Service - in plain, plain English, you may be able to opt-out of this on your Google website.
Lea-Ann Brighton is one of Australia's leading internet marketing experts. Your company, SolutionsManagement.com.au, has built over 400 websites with complete content management systems (CMS), many with secure real-time e-commerce tools.
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