According to IMARC Group, the global beauty drinks market size reached US$ 1.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 3.1 Billion by 2028, exhibiting a growth rate (CAGR) of 11.17% during 2023-2028. The report has segmented the market by type, ingredients, function, distribution channel and region.
Factors Affecting the Growth of the Beauty Drinks Industry:
- Changing Consumer Preferences:
The beauty drinks market is experiencing growth influenced by evolving consumer preferences. Individuals are increasingly seeking holistic wellness solutions, incorporating beauty and health in their daily routines. This shift is driving the demand for beauty drinks, which promise benefits like improved skin health and anti-aging properties. The growing awareness of the importance of natural and organic ingredients is further fueling this trend. Consumers are now more inclined towards products that offer beauty benefits from within, favoring drinks infused with vitamins, minerals, and other natural supplements over traditional beauty products.
- Technological Advancements in Product Formulation:
The market for beauty drinks is undergoing expansion, propelled by technological advancements in product formulation. Manufacturers are continuously innovating to create products that effectively combine health and beauty benefits. The use of advanced technologies enables the infusion of various nutrients, antioxidants, and vitamins in a bioavailable form, enhancing the efficacy of these drinks. This innovation is attracting consumers who are seeking convenient and efficient ways to incorporate beauty care into their lifestyle. Moreover, advancements in packaging technology are also playing a crucial role, offering convenient and attractive options that appeal to the modern consumer.
- Increasing Marketing and Branding Efforts:
The beauty drinks sector is witnessing significant growth, partly due to intensified marketing and branding efforts. Companies are investing in aggressive marketing strategies to reach a broader audience and create brand awareness. This includes leveraging social media platforms, influencer partnerships, and digital marketing to target the tech-savvy, health-conscious demographic. Additionally, brands are focusing on creating a strong narrative around the lifestyle and wellness benefits of their products, which resonates with consumers seeking more than just superficial beauty solutions. These concerted marketing efforts are crucial in driving consumer interest and expanding the market reach of beauty drinks.
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Beauty Drinks Market Report Segmentation:
By Type:
- Natural Drinks
- Artificial Drinks
By type, the market is segmented into natural drinks, and artificial drinks.
By Ingredients:
- Collagen Proteins
- Vitamins and Minerals
- Fruit Extracts
- Others
By ingredients, collagen proteins represented the largest segment as they are widely recognized for their skin-enhancing and anti-aging properties.
By Function:
- Anti-Ageing
- Detoxication
- Radiance
- Vitality
- Others
By function, anti-ageing represented the largest segment due to the high consumer demand for products that combat signs of aging.
By Distribution Channel:
- Grocery Retailers
- Beauty Specialty Stores
- Drug Stores and Pharmacies
- Others
By distribution channel, beauty specialty stores represented the largest segment as they offer targeted expertise and a curated range of products.
Regional Insights:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Region wise, Europe emerged as the largest market, influenced by its strong beauty industry and consumer focus on skincare and wellness.
Competitive Landscape:
The competitive landscape of the beauty drinks market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
- Asterism Healthcare Plus Inc.
- DECIEM The Abnormal Beauty Company
- Hangzhou Nutrition Biotechnology Co. Ltd.
- Kino Biotech
- Lacka Foods Limited
- Sappe Public Company Limited
- Shiseido Company Limited
- Skinade.com (Bottled Science Ltd.)
- The Coca-Cola Company
- Vital Proteins LLC (Nestlé Health Science)
Global Beauty Drinks Market Trends:
The beauty drinks market is experiencing significant growth, driven primarily by the increasing consumer focus on wellness and beauty from within. This trend is fueled by the growing awareness of the link between nutrition and skin health, leading to a surge in demand for drinks enriched with vitamins, minerals, collagen, and antioxidants. Additionally, the rise in the health-conscious population, especially among millennials and Gen Z who are keen on holistic health approaches, contributes to this market expansion. The convenience and innovation in beauty drinks, offering on-the-go nourishment, along with aggressive marketing strategies and endorsements by influencers, further stimulate their popularity and market growth.
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Key Highlights of the Report:
- Market Performance (2017-2022)
- Market Outlook (2023-2028)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
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