If you’re in the travel, tourism, or hospitality sector, WTM London (World Travel Market London) is more than just an event—it’s the beating heart of the global travel industry. Held annually at ExCeL London, this international exhibition brings together destinations, travel technology providers, tour operators, and travel buyers from around the world.
In short, WTM London is where serious business gets done.
Why WTM London Is a Key Date on the Travel Industry Calendar
In an age where trends shift quickly and traveller expectations continue to evolve, WTM London remains the place to gain fresh insights, meet industry leaders, and discover what's next for global tourism.
What Makes WTM London Stand Out?
70+ countries represented from every continent
Tens of thousands of attendees, including key decision-makers
Conference sessions with real-world case studies and data
Product launches and destination showcases you won’t see anywhere else
Focused networking with buyers, media, and government officials
Whether you're a hotel chain expanding your reach, a tourism board looking to attract visitors, or a tech provider supporting the industry—this is the platform to be seen.
Get Noticed at WTM London with a Stand That Speaks for Your Brand
In a sea of exhibitors, standing out is no easy task. Your trade show stand isn’t just a structure—it’s the face of your business for three crucial days. It needs to be eye-catching, functional, and on-brand.
That’s where BTB Design comes in.
At BTB Design, we design and build custom exhibition stands for brands that want to make a lasting impression at events like WTM London. We understand the unique challenges of the travel sector—competing for attention, creating space for conversation, and reflecting your brand's essence in a fast-moving environment.
What You Can Expect from BTB:
Tailored design that fits your brand and audience
Smart use of space to guide visitor flow
High-quality materials and expert installation
On-site support before, during, and after the event
We don’t do generic things. Every stand is created with one goal: helping you make the most of your time at WTM London.
How to Make the Most of Your Time at WTM London
Planning ahead makes all the difference. Here are a few quick tips to make your exhibition experience more effective:
Book early – Stand locations go fast, and a good position means better visibility.
Set clear goals – Are you focusing on lead generation, brand exposure, or launching a new service?
Engage visitors actively – Use interactive displays, digital content, or product demos.
Follow up promptly – Collect contacts and follow through after the event to keep momentum going.
These small steps can help turn a busy three days into long-term business gains.
Final Word: WTM London Is About Opportunity—Make Yours Count
WTM London isn’t just another trade show. It’s where new partnerships begin, global campaigns are launched, and travel brands evolve. But to really make an impact, you need to show up prepared—and with a stand that’s built to draw the right kind of attention.
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