In June 2022, 4.62 billion people were using social media. With more than half of the global population using social media, not leveraging social platforms to boost your brand’s online presence is a huge missed opportunity!
Despite being cost-effective, social media content marketing strategies take a lot of time and work to create and optimise. Many small business owners can’t dedicate enough time to manage their social media presence or create engaging content regularly, resulting in poor results.
If you’re interested in dabbling in social media content marketing but don’t know how, buckle up! We will go through some of the best tips to leverage social media for small businesses.
- Set up a business account
Most social media platforms today provide two types of accounts – personal and business. While there’s nothing wrong with using a personal account to promote a business, you’re missing out on critical marketing tools equipped by the business account.
Instagram for Business, for example, lets users add contact information, collaborate with another brand on a joint post, and do a live stream to generate leads.
- Engage your audience
78% of customers are willing to buy from a company after having a positive experience with them on social media. Meanwhile, 68% of customers claim that social media allows them to interact with brands. By engaging your audience, you can nurture a meaningful relationship with them and build brand loyalty.
Using the platform to communicate with followers also makes for a direct channel to hear their input on your products and services. You can use the insights to improve customer experience and generate even more sales.
- Track your marketing efforts
One of the most common mistakes social media beginners usually make is paying attention to likes, comments, and shares only. Monitor other social media metrics like follower growth, post impressions, and link clicks to evaluate your social media small business strategies. These metrics can help you better understand what your audience is looking for, allowing you to create targeted content much easier.
- Experiment with video content
52% of consumers want to see more video content from brands they support. If you can meet this demand, you will get a better chance of retaining your audience’s attention and widening your branding’s reach.
Make sure to include appropriate call-to-action (CTAs) and links to your store in your video content. This way, you can encourage viewers to do your desired action, such as visiting your website or signing up for a newsletter.
- Post at the right times
Use the insights social media platforms provide you with to determine when your followers are most online. By scheduling your posts within those periods, your content has a higher chance of being seen by more people.
If managing your own social media accounts sounds too complicated, you can partner with a social media management company like Virtually Social and have them do it for you. Our social media marketing services are more vast than social media freelancers generally offer. We specifically design our social media marketing packages for small businesses, so we adjust our pricing accordingly.
Interested? Get in touch with us today!
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