The ecommerce market is mostly dominated by smartphone users. It has contributed a large share of the total ecommerce sales that took place in 2023. The 2023 data aggregated by Statistica states that it has made $2.2 trillion in 2023 alone, and it is expected to touch the 3.4 trillion mark by 2024.
The sector has experienced major growth, and right now, it contributes to almost 60% of the total sales that have taken place so far in 2023. This figure stands at a whopping $2.2 trillion, and it is expected to reach $3.4 trillion by 2027.
This data makes us understand the real potential of the mobile commerce market in the coming years. Therefore, it is essential to build a platform that can facilitate ordering using mobile phones.
Why Mobile Application is Important for the Success of an Ecommerce Company?
Having a mobile application will allow users to buy products anytime and anywhere. It helps them to save more time as these facilities are available right at their fingertips. They can utilize these applications whenever they feel the need to buy anything. But there are some pointers that make them prefer some apps over others.
A user-friendly application design is one of those reasons that makes people explore the applications more frequently in their lifestyles. These apps allow them to browse the products smoothly, check their features, and make instant purchases.
Key Considerations Through Which Mobile Application Design Can Increase the Conversion Rates
Mobile application design is the best way to improve the conversion rates of an application. Customers like to explore apps that provide them with a good interface and responsiveness. Here is what you can do to make it possible:
1. User Experience: Whenever you have a design in mind, think about the people who are at the other end of it. You need to have a customer mindset in the first place to build an app with a good UI. Brands do consider the importance of having a friendly UI in their app, and that’s why they hire a mobile application design company to make it possible.
2. Personalization: A personalized in-app experience is always the best one. If you consider the people’s data, then you will be able to understand their choices and preferences. You can utilize this data to show personalized feeds to the customers. There is a higher chance that the customers will start exploring the products shown in their personalized feeds.
3. Marketing Callouts: Marketing callouts keep your customers in the loop with your offerings. You can use the “push notifications” feature to engage users with your creative callouts. Remember that timing has a great role in these callouts. A food aggregator app, Zomato utilizes time and creativity as a tool to drive customers on its platform.
4. Credibility: Add credible materials that can give your user a clear picture of the products/services. Many people skip making a purchase when they do not find sufficient information related to the product. You can equip your product page with relevant images, videos, and a customer reviews section.
5. Virtual Reality: Virtual Reality provides the customer with the best way to try the product virtually without even visiting the store. If you deal in the products market, you can use the VR applications where your customers can try products and check the right fit for themselves. For example, Lenskart makes its users try the glasses virtually and pick the best ones that can be suitable for them.
These features will make your mobile applications engaging enough to attract more customers. You will start experiencing an increase in the conversion rates of the app once you adopt the above methods.
How can you find reliable e-commerce app development services?
If you are planning to build your mobile app with an engaging design and essential features, then you need to look for an agency that can cater to your needs. First of all, you need to develop a rough idea of the design and layouts that should be present in your application. Then, you can initiate your talks with the companies to get the best eCommerce app development services.
You can consider these mentioned qualities to find the right development company:
- Knowledge: Look for agencies who have a strong knowledge and background of working in the industry.
- Past Projects: Go through the past works of the company to understand how capable they are in handling the different projects.
- Client Testimonials: Customer feedback will make you understand the ground reality of the services provided by the company.
Conclusion
The mobile commerce industry has seen remarkable growth in the past years. More and more people are preferring to shop online using mobile phones. So, as an ecommerce business, you must build your responsive app designs to attract more customers and also improve your conversion rates.
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