Having great legal content is only half the battle. If your law firm’s website still isn’t showing up in Google searches, the real issue might lie behind the scenes—Technical SEO.
Technical SEO ensures your site loads fast, is mobile-friendly, secure, and easy for search engines to crawl. Even if your copy is strong, poor backend setup can keep you invisible online.
Here’s what to check first:
- ✅ Install an SSL certificate (HTTPS)
- ✅ Submit an updated XML sitemap
- ✅ Use Schema Markup for local SEO
- ✅ Fix broken links and use proper 301 redirects
- ✅ Ensure clean, simple site architecture
Search engines reward law firm websites that are fast, organized, and error-free. That means your mobile performance, URL structure, internal links, and page speed all matter.
A few more pro tips:
- Use tools like Google PageSpeed Insights
- Add canonical tags to avoid duplicate content
- Block low-value pages from being indexed
- Monitor crawl errors via Google Search Console
Why it matters: A technically sound website builds trust—with users and search engines. Without it, your content—even if written by top legal minds—may never reach potential clients.
At Southeast Legal Marketing, we specialize in uncovering hidden technical issues that limit your site’s reach. Ready for more visibility and more clients?
📍 Start with a free technical SEO audit and see how your site stacks up.
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