Prioritizing the power of technology with time is the only reason why Netflix is a global brand for video streaming. Not following a similar approach led to Blockbuster’s downfall after being the leading video rental outlet for the later quarter. The founders of Netflix, Reed Hastings and Marc Randolph, chose to prioritize users' needs with DVD-by-mail services and cut down the late fees in 1997. Sure, the company faced losses, but their efficient planning towards the future and adoption of technology with popular features built their destiny.
Moving from DVD-by-mail to offering users online streaming facilities, Netflix revolutionized movie and series streaming and welcomed the age of binge-watching. Similar efforts toward users and technology could also assist newcomers in the industry. Incorporating new-age features that the users accept can elevate the revenue game of video streaming businesses and companies. The reliance on OTT app development firms can assist businesses in building online streaming apps with advanced features that can one day overpower Netflix. With this approach and mindset, now is the time to bring a wave of transformation for the future.
Modernizing Online Streaming App Development With Advanced Features
Since modernizing with time is essential for video streaming businesses, the urgency for advanced feature incorporation is at its peak. One prime example of this appeared during the pandemic when people were stuck in their houses and could not hang out with their friends. Netflix released a feature called Netflix Party, where multiple people could watch the movies and series together. Watching it gain popularity among users, numerous other platforms, such as Amazon Prime and Hotstar, introduced similar features.
This brings us to the features platforms must adopt during online streaming app development. To discuss the prioritized features further, let us divide them into Basic and Advanced sections.
Basic Features for Ott App Development
This section of our blog will assist video streaming companies starting as ventures and working on their market research. The below-mentioned features are the essential features that step up the OTT app
User Registration
Welcoming the users with a registration form is essential for businesses to gather the basic details about them. With more information like name, address, number, and card details, the OTT platform offers users credentials to access the OTT app.
User Profile
The user profile displays the information the user provides and profile pictures to friends and subscribers. The personalization aspect of app development keeps the user connected with the app.
Video Playbacks
The core functionality of the OTT platform is to offer users smooth video playback across different devices and networks. Internet connectivity and device compatibility play a necessary role in retaining the users of the OTT platform.
Push Notifications
With a short user attention span, reminders work like a miracle for OTT platforms. Push notifications give users updates about their favorite series or upcoming movies that align with their taste.
Multiple Payment Gateways
Not everyone uses the same payment medium as others. The lack of diversity in payment methods can cause a decrease in monthly subscribers. With multiple payment gateways like PayPal, Stripe, credit or debit card, or UPI, users feel represented and can make the payment with feasibility.
Advanced Features for Ott App Development
Since the above section was about the base-level features, this section will bring forth the advanced features offered by app development firm. These features optimize the video streaming experience and open gates for inventive apps.
Offline Playback
Internet availability underground, across the countries, and during light-out times is not always guaranteed. Offline modes ensure that the show must go on. Offering users the feature to download their movies and series for offline viewing changes the dynamic.
Watch Parties
As we have mentioned, the Watch Party features were adopted by Netflix, Amazon, and many more. To watch movies together regardless of location and interact during the streaming is a captivating option for users.
Multi-Lingual Support
Offering content and support in multiple languages binds users of different ethnicities with the OTT app. Catering to a diverse user base with different languages engages and retains the subscribers.
Live Broadcast
The feature to broadcast sports events by Disney+ Hotstar gained popularity in recent years and somewhat discarded the need for cable. Millions of users use the app to watch their favorite matches live with these features. Video streaming businesses must incorporate live broadcast features to increase the subscriber rate.
Conclusion
Now that you are prepared with the OTT app development features for the next-in-line Netflix-like app, we conclude the blog. As mentioned above, combined inventive ideas and the power of technology will bring about the next leading video streaming platform.
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