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It is no secret that if a business wants to be successful then, they must have a strong and effective marketing strategy. Whether they contact the best digital marketing agency in Dubai or they want to hire an in-house team of expert marketers, it is necessary for every business owner to tailor a strategy that is going to help them achieve their organizational goals. As well all know that there are two different types of marketing, one is traditional marketing and the other is digital marketing. Both of these types can help you gain exposure from the audience.
In today’s digitized world, traditional marketing might not be a healthy choice for business owners. Which is why people nowadays choose digital marketing. But even if you choose digital marketing, there are diverse options that you need to choose from according to your organizational needs. Whether you want to look for an email marketing agency Dubai or you want to pursue social media marketing services, the choice is yours. If you are looking for email marketing services then, there are a few aspects of this marketing tactic that can help you drive more sales, let’s discuss them.
- Enable more workflows
- Goal oriented emails
- Engaging emails
- Reward feedback
- Non-promotional emails
- Offer early access
- Pitch smart discounts
- Resend the emails
- Recommend products
- Avoid using spam words
Enable More Workflows:
Companies can easily generate 30% - 40% of revenue on the basis of their email marketing. You need to utilize your email listings to the full. Sending your clients emails about promotions, new launches, events, and anniversary offers can help you attract more customers. You can also send emails to your customers on their birthdays making them know their importance in your business venture.
Goal Oriented Emails:
It is paramount for you to not send any confusing emails. For example, if you are sending them a reminder email about their cart or favorite products then, you need to add proper call to action buttons in your emails. This will help the customers to directly open your website and continue their shopping from where they left.
Engaging Emails:
In the client’s overflowing inbox, you need to stand out in order to get noticed. An engaging email has a 53.6% chance of getting noticed and resulting in conversion rates. Always remember that dull or coring email content will not get you anywhere. You need to hold your client’s attention, long enough for them to make a decision.
Reward Feedback:
When you are sending your clients a feedback email then, you need to make sure you let them know how your brand values their feedback and will work to improve their services according to your feedback. This will boost a client’s confidence in your brand as they will know you value them as your customer. You can also send them discounts over their feedback replies.
Non-Promotional Feedback:
Not every email from you needs to be about selling. You need to take a break from that and focus on building a stronger relationship with your customers. Which is why you need to send them non-promotional emails as well. You can share how your services work, ingredients of your products, or share your relevant blogs in those emails.
Offer Early Access:
A customer might see your new arrivals on social media platforms, but they can forget it as well. Which is why you need to give them early access to your new arrivals through your email marketing. Send promotional emails to all of your subscribers and let them know about how they can pre-order your products. You can also attract them with free gifts or discounts on pre-ordering.
Pitch Smart Discounts:
You need to be careful and smart with your discount offerings. You cannot email heavy discounts to all of your customers without any reason, it is not a good business move. You need to separate your active clients with inactive clients, this way you will be able to separate how you are going to offer them discounts on the basis of their activity on your website.
Resend The Emails:
If there is a customer that is not opening your email after one or two days then, you need to work faster and resend the email. Maybe they did not like the subject line or maybe your email was moved into the spam folder. Which is why you need to resend the email to non-openers within a week.
Recommend Products:
There are times when the product a customer is looking for is out of stock. In that case, you must recommend relevant products to the customers on the basis of their search history and your website activity. Send them emails about different products and encourage them to try new things. This will help you boost your sales.
Avoid Using Spam Words:
There is a possibility that your email can go into the spam folder of your targeted customers if you use spam words like free, money, no catch, take action now, urgent, winner, call now, instant, click here, please read, you have won, giveaway, guarantee, this is not spam, and shopping spree. These are some of the words that you need to avoid using in your emails, otherwise your emails to your customers are going to end up in the spam folder.
These are some of the major tips that can help you utilize email marketing tactics in order to boost your sales. There might be a few people who would say that email marketing is an old concept and not many people are going to respond to your emails. Times surely have changed, but the relevance of emails is still going strong. With the right email marketing strategy, you can still attract a lot of customers and boost your sales. It all depends on how large your email listing is and how you are planning to structure your emails. Creative and unique emails will help you win over your audience.
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