Investigate branding firms who have a proven track record of completing successful rebranding initiatives to start your search. Seek out agencies with a track record in your sector and a portfolio that aligns with the values and aesthetic of your business.
Examine possible agencies' proficiency in a range of branding-related areas, including market research, visual identity, messaging, and logo design. Examine case studies of their previous rebranding initiatives to see how innovative and successful they are.
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