IMARC Group, a leading market research company, has recently releases report titled “North America Beer Market Report by Product Type (Standard Lager, Premium Lager, Specialty Beer, and Others), Packaging (Glass, PET Bottle, Metal Can, and Others), Production (Macro-Brewery, Micro-Brewery, and Others), Alcohol Content (High, Low, Alcohol Free), Flavour (Unflavoured, Flavoured), Distribution Channel (Supermarkets and Hypermarkets, On-Trades, Specialty Stores, Convenience Stores, and Others), and Country 2024-2032”. The study provides a detailed analysis of the industry, including the North America beer market size, share, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
How Big is the North America Beer Market?
The North America beer market size reached US$ 180.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 269.1 Billion by 2032, exhibiting a growth rate (CAGR) of 4.4% during 2024-2032.
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North America Beer Market Growth:
The North America beer market is propelled by the escalating demand for classic lagers and craft beers. Additionally, the rising requirement of unique flavors, quality ingredients, and local artisanal products is fueling the market growth across the region. This trend has led to the increasing number of microbreweries and brewpubs in North America, offering a diverse option for enthusiasts and casual drinkers.
North America Beer Market Segmentation:
Breakup by Product Type:
- Standard Lager
- Premium Lager
- Specialty Beer
- Others
Standard lagers dominate the North American beer market due to their widespread popularity and appeal across a broad demographic, offering a familiar and refreshing taste that caters to traditional beer consumers.
Breakup by Packaging:
- Glass
- PET Bottle
- Metal Can
- Others
Glass remains the preferred packaging material in the market for its ability to preserve the quality and taste of beer over time, despite the growing interest in more sustainable options.
Breakup by Production:
- Macro-Brewery
- Micro-Brewery
- Others
Macro-breweries lead the production segment as they benefit from economies of scale, extensive distribution networks, and brand recognition, enabling them to maintain a significant market share.
Breakup by Alcohol Content:
- High
- Low
- Alcohol Free
High alcohol content beers hold the largest market share by alcohol content, appealing to consumers seeking stronger flavors and higher potency in their beer choices.
Breakup by Flavour:
- Unflavoured
- Flavoured
Unflavored beer is the most popular in terms of flavor, as it represents the classic beer profile that appeals to a wide range of consumers, from casual drinkers to beer aficionados.
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- On-Trades
- Specialty Stores
- Convenience Stores
- Others
Supermarkets and hypermarkets are the leading distribution channels, offering convenience, a wide selection, and competitive pricing, making them a primary choice for beer purchases.
Breakup by Country:
- United States
- Canada
- Mexico
The United States is the largest market within North America, driven by its large population, established beer culture, and the presence of numerous breweries catering to diverse consumer preferences.
North America Beer Market Trends:
In line with this, the elevating focus of key players on experimenting with new beer styles and flavors has encouraged brewers to innovate and diversify their product offerings, thereby stimulating the regional market. Moreover, the rising social gatherings and events, where beer plays a central role in the social experience, are acting as significant growth-inducing factors. Emerging trends in the North America beer market include the growing focus on sustainability and environmentally friendly practices.
In addition to this, many breweries are adopting sustainable brewing methods, packaging solutions, and waste reduction practices to appeal to environmentally conscious consumers, which is acting as another growth-inducing factor across the region. Moreover, the shifting preference towards low-alcohol and non-alcoholic beer options, catering to health-conscious consumers looking for lower-calorie alternatives without sacrificing the social aspect of beer consumption, is expected to catalyze the North America beer market over the forecasted period.
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Key Highlights of the Report:
• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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