When it comes to selling your home, every dollar counts. After years of building equity and investing in your property, you naturally want to keep as much of your profit as possible. One of the most effective ways to do that is by selling privately. More and more Australians are discovering how to keep more when selling privately by eliminating real estate agent commissions and taking control of the sale process.
At For Sale By Home Owner, we make it easy for you to sell your property without an agent. With our support, you can list your home on major real estate websites, connect directly with buyers, and handle negotiations with confidence—while saving thousands in the process.
What Does “Selling Privately” Mean?
Selling privately means that you, the property owner, sell your home directly to a buyer without involving a traditional real estate agent. You handle tasks like listing the property, arranging inspections, and negotiating the sale price. While that might sound intimidating at first, today’s digital tools make private selling more accessible than ever.
With the help of platforms like For Sale By Home Owner, you don’t have to do it all alone. We guide you through each step and provide professional marketing tools to ensure your property is seen by serious buyers.
How You Keep More When Selling Privately
Let’s break down exactly how selling privately helps you maximise your return:
1. You Eliminate Agent Commissions
This is the biggest financial advantage of selling privately. Real estate agents in Australia typically charge between 1.5% and 3% of the final sale price. On a $700,000 home, that’s anywhere from $10,500 to $21,000 in commission—money that comes straight out of your pocket.
When you choose to sell privately with For Sale By Home Owner, you skip the agent and keep that commission for yourself. That’s a massive saving, and it directly boosts your final payout.
2. You Control the Selling Costs
Agents often recommend expensive marketing campaigns, which can quickly add thousands to your selling expenses. When you sell privately, you choose how much you spend on advertising, photography, signage, and other extras.
For Sale By Home Owner offers affordable, professional marketing packages that let you promote your home on leading platforms like realestate.com.au and Domain—without breaking the bank.
3. You Set the Negotiation Terms
When you sell privately, you’re the one speaking with potential buyers. That gives you complete control over the negotiations. You know your home better than anyone else, so you’re in the best position to highlight its features and explain its value.
You can also stand firm on your price, set your own timelines, and avoid feeling pressured to accept lower offers—something that can happen when an agent is eager to close a deal and earn their commission.
4. You Avoid Hidden Fees
In traditional real estate transactions, sellers often face hidden or unexpected charges. These can include administration fees, premium listing upgrades, or charges for photography and floor plans.
When you sell with For Sale By Home Owner, there are no hidden surprises. You know exactly what you're paying for upfront, and you can select the services that matter most to you.
5. You Gain Confidence and Experience
While financial savings are a major benefit, there’s something to be said for the personal satisfaction and experience that comes from managing your own sale. You’ll gain valuable insight into the real estate market and feel empowered knowing that you successfully sold your property on your own terms.
And remember—you’re not alone. Our team at For Sale By Home Owner is here to support you every step of the way, from listing to settlement.
Real Example: Saving Thousands
Imagine you’re selling a home for $800,000. If you go the traditional route and pay a 2.5% agent commission, you’ll spend $20,000 on fees alone. Now compare that to a private sale through For Sale By Home Owner, where you might pay $699 for a full marketing package and a few hundred for conveyancing.
Your savings? Well over $18,000.
That’s enough for a deposit on your next home, a renovation project, or simply added peace of mind in your savings account.
Is Selling Privately Right for You?
Private selling isn’t for everyone, but it’s a fantastic option for many homeowners—especially those with properties in desirable locations or hot markets. If you’re organised, comfortable communicating with buyers, and motivated to save, then selling privately could be the smartest move you make.
Even first-time sellers can do it successfully with the right guidance and support. That’s exactly what For Sale By Home Owner delivers.
Final Thoughts
If you want to keep more when selling privately, the solution is clear: take control of the sale and skip the agent. With the help of For Sale By Home Owner, you can list your property professionally, connect with serious buyers, and manage the process at your own pace.
Thousands of Australians have already discovered the benefits of private property sales—and now it’s your turn. Keep your equity, stay in charge, and sell with confidence.
Ready to get started? Visit For Sale By Home Owner today and discover how easy it is to sell your property and keep more of your profit where it belongs—with you.
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