SEO is the practice of making changes to your website such that it gets ranked higher on the search engines.
Now, there’s one question!
Isn’t your website ranking higher on the SERPs? Well, it is time that you need to work on SEO strategies. If you aren’t one from this industry, you might need to approach San Jose SEO Company for help.
Other than that, you could find various SEO tools that can help you discover what you need to do such that you stay on top.
But, it all starts with using the right set of tools.
In this blog, you’ll find a list of the best free and paid SEO tools that can help you drive traffic, leads, sales, and revenue to your website.
What Are SEO Tools?
SEO tools help provide insights about the overall health and performance of your website on search engines. It helps identify issues that prevent your business from ranking and gaining visibility in the search engine result pages.
Some SEO tools can help you with:
- Analytics
- Keyword Research
- Backlinks
- Local SEO
- Mobile SEO
- On-page SEO
- Research
- Rank Checking
- Site Speed
No doubt, SEO tools are extremely helpful, all you need to do is to understand how to gain most of them. Even the professionals at SEO Company San Jose use these incredible tools to get an all-at-once glance at the SEO performance of their projects.
Do you Need SEO Tools?
The sweet and simple answer to this query is – YES!
Now imagine you’re trying to build a building without using any tools. Would you be able to build it?
Obviously no!
You will need some tools such as hammers, concrete mixers, chisels, drillers, trowels, crimpers, and more. Similarly, if you need a website to be built, you need some tools.
Undoubtedly, you can build a website, but without tools, you wouldn’t be able to know:
- The number of visits to your webpages
- Whether the web traffic has risen or dropped off
- The number of backlinks to your website
- Potential keywords to gain more visitors or customers
- The website errors and warnings
What are the best tools for SEO?
Some of the best free and paid tools to analyze the search performance, monitor the SERPs, keyword rankings, and competitor analysis are:
1.Google PageSpeed (Free)
As the name suggests, Google PageSpeed Insights is used for checking the speed and usability of a website on various devices.
2.Keywords Everywhere (Paid - $10)
This tool helps collect details from various SEO tools like Google Analytics, Google Search Console, Google Trends, and more to pick the best set of keywords for rankings.
3.Ahrefs’ SEO Toolbar (Free)
Ahref’s SEO Toolbar helps you check broken links, no-follow links, canonicals, and more on any web page. It makes analyses of any page easier and faster.
4.Searchmetrics (Paid - $69/month)
If you find it tough to create a content strategy for your website, Searchmetrics can prove to be helpful to you. It serves as the best SEO tool in the industry, which is why the experts at the digital marketing company San Jose employ this tool.
5.Google Search Console (Free)
This tool from Google helps you know what search engines think about your website. It helps get top SEO issues, backlinks, and organic keywords for your website.
6.Moz Pro (Paid - $99/month)
Moz Pro is an SEO tool that enables you to gain detailed insights on website rankings, technical site audits, backlink analysis, and site crawls. It can help you go deeper into technical SEO.
7.Panguin Tool (Free)
The Panguin Tool lines up your web traffic with updates or changes to the latest algorithms. If you notice a drop, you can discover the reason and fix it before it gets too late.
8.Yoast Premium (Paid - $99)
This tool can help you with content optimization. It suggests numerous keywords for optimizing your content. Also, it suggests URLs for interlinking the content.
9.Robots.txt Generator (Free)
To get your webpages crawled accurately by the search engines, you need to create a correct robots.txt file. With this tool, you can customize the robots.txt file easily.
10.Screaming Frog (Paid - $209/Year)
The Screaming Frog tool is one of the most used tools by the experts of digital marketing agency San Jose which helps in auditing your website. Also, it can help you point out critical issues to be fixed.
Conclusion
No doubt, SEO is full of strategies and techniques, but still, it requires some tools for the strategies to be implemented.
The best SEO tools can help you improve your site’s traffic, ranking, and conversions.
Creating a list of the best SEO tools was a tedious task since there are hundreds of tools. We, the professionals at SEO Company in Los Angeles, have aimed to provide you with the tools that can help you get started within minutes.
Do you need help using these tools? Reach out to our San Jose digital marketing agency to help you get started.
One more question!
Well, are there any other tools that might prove to be effective for you? Tell us about it by leaving a comment below!
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