Introduction
Many YouTubers wish they could rank higher and get in the top searches on Youtube. This is because they want their videos to be seen by more and more people.
People would rather watch a video than go through a long blog. This is because watching a video is much more convenient and time-saving. Therefore, many content creators have shifted their attention to Youtube. However, establishing your channel on Youtube takes a lot of work; building a successful channel with a great following requires much effort.
You can expect to create a video and wish for it to be successful automatically. Achieving success involves a lot of factors. Like Google, ranking on top searches on YouTube is also not easy; you must consistently post and use proper strategy.
If you are not clear on what to do and how to do it, read our guide that will help you be in the top searches on Youtube.
Why is Ranking in Top Searches on Youtube Important?
Before getting into the tips, it is crucial to understand why being in the top Youtube searches is essential. According to a statistic, Youtube has about 2.5 billion users, making it the second most popular search engine after Google. Every minute, thousands of videos are being uploaded, and millions of people are watching these videos.
Therefore, being in the top searches on YouTube will help your channel to grow, bringing you more awareness and visibility. The higher the visibility and ranking, the more traffic you will attract.
Many Youtubers rely on Youtube SEO to improve their video ranking and drive more traffic. If you are wondering what YouTube SEO is, read ahead.
What is Youtube SEO?
Youtube SEO is the strategy of utilizing SEO best practices to improve the overall performance of a video on the platform. Your on-page SEO can impact the ranking of your video and enable your brand to appear on top searches on YouTube.
Therefore, it is a myth to believe that videos of channels with huge followings will automatically have a good ranking on Youtube searches.
How Youtube SEO Helps You To Be In Top Searches On YouTube?
Now you might question exactly how Youtube SEO can help you to be in the top Youtube searches. When you optimize your videos, you will ultimately make it easy for the search engine to navigate and understand your content.
Optimizing your Youtube with SEO best practices can help achieve two things.
- Firstly, your videos will rank higher
- Secondly, it will help get more views, subscriptions, and hence revenue
However, before you get into the process, you should also be aware of the factors that can significantly affect your video ranking. The next section will discuss the critical factors that could make your video rank among the top searches on YouTube.
What Factors Impact Your Quest To Reach Top Searches On YouTube?
Following is the list of all the essential factors that could impact your channel’s ranking on Youtube searches.
- The number of views on a video has a massive impact on its ranking. If you do not know, a “view” is counted if a video is played for at least 30 seconds.
- The number of live accounts following your Youtube channel, called the subscribers, can also help the overall ranking.
- Another factor is audience retention; while ranking a video, the algorithm also considers the number of people who watched the video until the end.
- The quality of the video is also critical because the search engine wants to provide users with high-quality content. Therefore videos with high-resolution appeal to both the search engine and the viewers.
- The amount of activity on your video can also positively impact your video’s ranking. The search engine considers the comments, replies, and even the new number of subscribers while ranking a new video.
- Lastly, the relevance of your video is also critical; if your video matches the search query of the users, it obviously has a better ranking on the search page.
Tips to be on the Top Searches on Youtube
By relying on youtube SEO, you can improve your video’s ranking and attract more views. This ultimately leads to the overall growth of your channel. Hence, we have compiled a list of useful tips to be in the top searches on Youtube.
- First, find the most relevant keywords and optimize your video and page using the keyword.
- Second, make sure that the keyword you have chosen is highly relevant with the potential to reach more target audiences.
- Third, add your keyword to the video title, and also ensure that your title is compelling and attractive enough to make the viewers click on them.
- Fourth, your tags should also include the keyword since they greatly impact the ranking. Because the algorithm considers the tags when identifying the videos and indexing them.
- Fifth, the description should also include the keyword.
- Sixth, an important point that many underestimate is the thumbnail name. Therefore, even your thumbnail name should include the keyword.
- Finally, adding subtitles and closed captions will also help your ranking because Youtube’s algorithm does not read images or videos. Therefore adding subtitles and captions will help your video a lot!
Conclusion
Many content creators and YouTubers seek ways to improve their video’s ranking on the Youtube search algorithm. Their main aim will always be to be in the top searches on Youtube. Therefore they have started to rely on Youtube SEO to help get a better ranking.
With the help of Youtube SEO, content creators can optimize their videos to their maximum potential attracting more views. With the right tips and SEO optimization, anyone can grow their Youtube channel and increase their ranking.
FAQs
Q. Which are the best YouTube SEO Tools?
A. Following is the list of the best SEO Tools for Youtube:
- TubeBuddy
- Google Trends
- Ahrefs Keyword Explorer
- VidIQ
- Keyword Keg
Q. Is YouTube SEO free?
A. Yes, Youtube SEO is free; Youtube provides creators with various built-in tools to assist them in optimizing their videos for better ranking.
Q. Is a YouTube channel name important for SEO?
A. The simple answer is yes; your channel name is significant for SEO. A relevant channel name will make your account more discoverable for the targeted audience.
Comments