Indian societies are very rich in culture and it is shown in their rituals where they give each other gifts and it comes with their culture and tradition. Giving presents is a ritual in every culture in India and the reason behind is to develop strong relationships between Indians. When it comes to Exchanging gifts there are several major festivals in India where you should consider someone to give something like Diwali, Eid, Christmas, Holi, and Raksha Bandhan is a symbol of love and respect towards the recipient of the gift. Most Indians give each other sweets as gifts while some people give clothes, jewelry, electronic goods, and home appliances.
Let's talk about the Psychology of Festival Gifting in India:
Festivals come with the tradition of gift-giving and it was begun by the ancestors of Indians and that's why it shows their culture is very versatile. Gifting to friends, family, and colleagues during Indian festivals is a way to express one’s love, respect, and appreciation, strengthening social bonds and relationships. There is a meaning of giving gifts at festivals in India. Giving gifts at festivals is a symbol of good luck, prosperity, and togetherness. There is a cultural expectation of reciprocity in giving gifts at festivals. Indians are bound to receive gifts during special occasions and festivals, thus continuing the cycle of gift-giving. Giving gifts at festivals also shows someone’s social standing. Some people give gifts which are very expensive or unique. People who give expensive and unique gifts, their respect increases in society, because everyone keeps giving normal gifts, but the name of the person who gives expensive and unique gifts comes into discussion, due to which his social participation increases. Giving and receiving gifts creates positive feelings towards each other which makes it easier for both parties to have good moments with each other. Just think for yourself how good you feel when someone gives you a gift and you start thinking good thoughts for him. So gift giving enhances emotional well-being. Gifting at festivals is a great opportunity for businessmen to market their products in festival gifting. These psychological aspects work as a strategy for the marketers to show their products as gifts and support the Indian cultural people to connect emotionally. If you also want to support your Indian culture, then Boontoon has come up with wonderful handmade gifts that your loved ones will love and the relationship between you will become stronger.
If you want more information regarding giving gifts then you should click on the link and you'll get every piece of information.
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