With digital interaction, we can easily track results to see which strategies are productive and which are not. This opens up new avenues for how marketing can track and control its own performance. Success in marketing used to be judged by meeting or beating budgets and taking home creative prizes. Now more than ever, marketing can demonstrate its worth to the business in innovative ways by monitoring data in real time and making strategic adjustments.
Cisco's marketing team now has access to an online dashboard where data can be viewed in real time. At the end of each week, the leadership group meets to discuss the evaluation question: "Is what we're doing working?" Digital projects, regions, channels, and even individual bits of material can all be analyzed using this method. Because of this, we are able to immediately reallocate our resources slope game.
Zscaler, a commercial cloud security platform, set up a department called the Value Management Office. The Office assists customers in identifying, quantifying, and monitoring certain business objectives related to the deployment of Zscaler. Zscaler and their customers share responsibility for achieving agreed-upon, measurable, and timely outcomes.
To help eateries make better use of the information gathered by the OpenTable reservation system, the company has just released a companion app designed specifically for them. With the help of their mobile devices, restaurant owners may now instantly respond to inquiries like, "How did your previous shift perform?" The software can alert them if they are underbooked, and in the near future, they will be able to launch promotional campaigns to boost walk-in business. More than half of OpenTable's cloud-based service's restaurant patrons are already making use of the app, and they're making reservations an average of nine times per day, seven days per week.
Comments