How to Boost Sales with Shopify Save Cart & Share Cart Feature

Providing customers with convenient shopping options can significantly increase sales and customer loyalty. One of the most effective features that Shopify offers is the Save Cart & Share Cart functionality. This feature allows customers to save their shopping carts for later or share them with friends, family, or colleagues. It not only enhances the shopping experience but also helps Shopify store owners reduce cart abandonment and boost sales.

In this article, we'll explore how the Shopify Save Cart & Share Cart feature works, why it's important, and how you can use it to increase your store's sales.

What is the Shopify Save Cart & Share Cart Feature?

The Shopify Save Cart feature allows customers to save the items they’ve added to their shopping cart, giving them the flexibility to return and complete their purchase at a later time. With this functionality, customers can avoid the frustration of losing items in their cart, especially when shopping across multiple devices or browsers.

On the other hand, the Shopify Share Cart feature enables customers to share their saved carts with others. This can be especially useful in scenarios where friends, family, or business partners want to shop together or get feedback before making a purchase. The shared cart can be sent via email or a link, allowing others to view and even edit the items in the cart.

Benefits of Using Shopify Save Cart & Share Cart

Here are the key reasons why implementing Shopify Save Cart and Share Cart features can boost your store’s sales:

1. Reduce Cart Abandonment

Cart abandonment is a major challenge for online stores. Customers often leave their carts without completing the purchase for various reasons, such as getting distracted or wanting to compare prices. By allowing customers to save their cart, you give them the flexibility to come back later and complete their purchase without starting over. This can significantly reduce the likelihood of cart abandonment.

2. Enhance Multi-Device Shopping

In today’s digital world, many customers shop on multiple devices, such as browsing products on a mobile phone and completing the purchase on a desktop computer. The Shopify Save Cart feature ensures that customers can pick up where they left off, no matter which device they use. This seamless experience increases the chances of conversion and improves overall customer satisfaction.

3. Encourage Social Shopping

With the Shopify Share Cart feature, your customers can easily share their carts with others, turning shopping into a social activity. Whether they’re sharing it with friends for opinions or splitting costs with colleagues, this functionality allows for a more collaborative shopping experience. This not only improves engagement but can also lead to more sales as people feel more confident when shopping with others' input.

4. Simplify Bulk or Group Purchases

For businesses dealing with B2B or bulk purchases, the Share Cart feature can be invaluable. Customers can build a cart with multiple items and share it with team members or purchasing departments for approval. This simplifies the process for group orders and makes it easier for businesses to collaborate on purchases, resulting in higher-value sales.

5. Increase Customer Loyalty

Customers appreciate flexibility and convenience. By offering the ability to save and share their carts, you enhance their shopping experience and make it more likely they’ll return to your store. These features not only increase customer satisfaction but also build loyalty, encouraging repeat business.

How to Set Up Shopify Save Cart & Share Cart Feature

Now that we’ve covered the benefits, let’s look at how you can enable these features on your Shopify store.

1. Use a Shopify Save Cart App

To implement the Save Cart functionality, you can use a Shopify app designed to enable this feature. Apps like Revy Save Cart or Persistent Cart allow customers to save their carts across devices and sessions, making it easier for them to return and complete their purchase later.

2. Install a Share Cart App

Several apps on the Shopify App Store allow you to add the Shopify Share Cart feature to your store. Share-A-Cart and Cart Share & Save are popular options that let customers share their saved carts with others via email, link, or social media. These apps often come with customization options, enabling you to tailor the experience to fit your brand’s needs.

3. Customize the Cart Experience

Once you've installed the apps, make sure to customize the cart experience to align with your store’s branding. You can add clear calls to action like “Save Cart for Later” or “Share Cart with Friends” to encourage customers to use these features. Ensure that the cart-sharing process is simple and straightforward, with options to share via multiple platforms.

Best Practices for Using Shopify Save Cart & Share Cart Features

To maximize the effectiveness of the Shopify Save Cart & Share Cart features, consider the following best practices:

1. Send Reminders for Saved Carts

If customers save their cart but don’t complete the purchase, sending email reminders can be an effective way to nudge them back. Many Shopify apps have built-in functionality to send automated reminders, encouraging customers to return and finalize their purchase.

2. Offer Incentives for Shared Carts

To encourage customers to share their carts with others, consider offering incentives such as discounts or special offers. For example, you could offer a 10% discount for customers who share their cart with friends, creating a win-win situation for both the shopper and your business.

3. Personalize the Experience

When customers share their carts, consider personalizing the follow-up experience. If someone receives a shared cart, you could send them a personalized email with recommendations based on the items in the cart. This adds a personal touch and increases the chances of conversion.

4. Optimize for Mobile Devices

With many customers shopping on mobile devices, make sure that your Save Cart and Share Cart features are mobile-friendly. Ensure that the cart experience is easy to use on smartphones and tablets, as this can have a big impact on whether customers choose to complete their purchase.

Conclusion

The Shopify Save Cart & Share Cart features are powerful tools that can significantly enhance the shopping experience for your customers. By reducing cart abandonment, facilitating social shopping, and encouraging group purchases, these features can lead to increased sales and customer loyalty.

Implementing Shopify Save Cart and Share Cart through Shopify apps is a simple and effective way to give your customers more flexibility and convenience, while also driving more conversions for your business.