For many online stores, especially those serving B2B clients or bulk buyers, fixed pricing doesn’t always meet customer needs. Some shoppers want flexibility, negotiation, or custom pricing based on quantity. This is where a Request-for-Quote (RFQ) system becomes incredibly valuable for a Magento 2 store. Instead of pushing buyers directly into checkout, you give them the option to ask for a personalized quote that suits their order requirements.
Why RFQ Matters for Modern eCommerce
Not every product has a one-price-fits-all approach. Items with variable costs, bulk quantities, or customization often need human evaluation before final pricing. With RFQ, customers can select the products they want, specify quantities, add comments, and submit a quote request. This encourages hesitant buyers to engage instead of abandoning the page due to pricing confusion or uncertainty.
For store owners, RFQ opens the door to higher-value orders, better negotiation control, and deeper engagement with B2B clients. It transforms casual visitors into potential leads by making the communication process simple and approachable.
Key Features Customers Appreciate
A well-implemented Request-for-Quote system offers customers clear and convenient options such as:
- Add to Quote button directly on product and category pages
- A dedicated quote cart, allowing multiple items in one request
- The ability to propose a price or explain custom requirements
- An easy interface to submit, track, and review quotes
- Smooth conversion of approved quotes into standard orders
These customer-friendly tools help them feel confident that they’re getting a fair price tailored to their needs, making them more likely to place an order.
Benefits for Store Owners
From the merchant’s perspective, RFQ brings structure and control to the quoting process. You can review each request, offer custom pricing, negotiate quantities, and send revised quotes directly from the admin panel. It encourages bigger orders and supports volume-based discounts without cluttering your product pages with endless pricing tiers.
RFQ also builds stronger customer relationships. Buyers appreciate personalized attention, and the negotiation process often leads to long-term loyalty — especially for B2B clients who prefer communication before placing recurring orders.
When to Use RFQ in Your Store
A Request-for-Quote system is ideal for stores dealing with bulk orders, customizable products, wholesale pricing, industrial items, or anything that requires flexible pricing. Even if your store mostly sells retail items, having RFQ available for special buyers can unlock new business opportunities.
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