Sitecore AI is the artificial intelligence layer that is integrated in the Sitecore Experience Platform. This experience layer brings machine learning, predictive analysis, and real-time personalization to marketers’ content delivery in a way that enable marketers to customize and personalize a customer's experiences based on data insights. https://www.altudo.co/Insights/Blogs/explore-ai-powered-cx-innovation-with-Sitecore-ai.
Main Features of Sitecore AI:
• Predictive Personalization
• Automated Decision-Making
• Real-time Audience Segmentation
• Content Performance Analytics
• Behaviour-based Content Targeting
Sitecore AI and Improving Digital Personalization
Being able to deliver hyper-personalized digital experiences is a major competitive differentiator. Sitecore AI will change stationary content delivery to dynamic, AI enabled content delivery - allowing a user to see content based on their behaviour, preferences, and intent.
1. Behaviour-Based Personalisation at Scale
Sitecore AI automatically segments users into groups based on their behaviour, allowing marketers to personally tailor content and experiences for millions of users without hands-on involvement.
2. Real-Time Personalisation
Sitecore AI takes advantage of live session data by serving content dynamically in real-time while customers move through a website or mobile app.
3. Automated Testing and Optimisation
Sitecore AI uses A/B testing and multivariate testing to measure the performance of content and uses these insights to change its delivery strategy in real-time to inspire more engagement from users.
4. Learning through every interaction
Sitecore AI continually learns from new customer behaviours and then refines its models for personalisation over time through Sitecore Cortex. To summarise, Sitecore AI takes personalisation from manual to autonomous, and reactive to predictive. Using Sitecore AI to Improve Customer Engagement.
Customer engagement relies on relevance, timing, and context. You can apply Sitecore AI intelligence to all three.
1. Predictive Content Recommendations
AI recommends the content in which users will engage, based on past engagement - false engagement is just as bad as no engagement (think Netflix, like their recommendation engines do).
2. AI-Powered Campaign Personalization
AI insights elevate marketing campaigns to the next level - you're able to personalize email, landing pages, and call-to-actions to all visitors, in real-time.
3. Contextual Customer Journeys
When used for customer journey orchestration, AI supports mapping the unique, personalized journey for all visitors related to your site, whether on web, mobile, or email, from one digital context to another.
4. Emotion and Intent Detection
AI can now extrapolate user sentiment and intent from predictive models to curate content that would elicit an emotional response or require meaningful action.
Sitecore Cortex: The Neural Network Behind Sitecore AI
Sitecore Cortex analyses the behavioural data - site visitors produce a ton of behavioural data every second - and it's also responsible for the intelligent decisions made by Sitecore AI.
Top Features of Sitecore Cortex:
• Collect non-linear consumer engagement data across all consumer touchpoints
• Create predictive models
• Automate personalization rules
• Generate actionable insights to marketers
It takes a tremendous amount of effort and skill to translate your complex data into consumer intelligence ready for marketers. Sitecore Cortex's features create customer intelligence and allows marketers to focus on strategy, knowing that the AI will do the work.
Examples of Sitecore AI in application
Here are some examples from brands using Sitecore AI across industries:
1. Retail & E-commerce
A major fashion retail company collects and analyses user input to deliver personalised product recommendations to their customers based on their browsing history, increasing their average cart value by 35%.
2. Health
A major healthcare provider uses their AI to enable their content delivery, enabling patients to use their personal health symptoms and browsing behaviour to allow them to arrive at the right resource efficiently.
3. Financial Services
A major bank works with Sitecore to allow users to engage with content and share their behaviours and triggers, enabling the AI to deliver personalised investment recommendations.
4. Travel & Hospitality
A well-known travel-brand uses the AI to offer destination suggestions and track buying behaviour, ensuring that their consumers receive the best available promotions and building retention.
Benefits of Sitecore AI for Marketers
Benefit
Description
Scalability
Personalize experiences for thousands or millions of users in real-time.
Efficiency
Reduce manual segmentation and testing with automated intelligence.
Conversion
Increase engagement and conversions through relevant, AI-personalized experiences.
Customer Insight
Gain deep, actionable insights into user behaviour and preferences.
Competitive Edge
Stay ahead by adopting AI-powered customer journey orchestration.
Integrating Sitecore AI into Your Digital Strategy
Here’s how to successfully implement Sitecore AI:
1. Data Audit
Ensure data collection processes exist - forms, behaviours, CRM, etc.
2. Determine Personalization Objectives
Define what success looks like - more engagement, more conversions, better segmentation, etc.
3. Enable Sitecore Cortex
Turn on and configure Sitecore Cortex to get started with building AI models.
4. Automate Testing & Delivery
Leverage AI enabled testing to optimize your messaging and user experiences.
5. Monitor & Optimize
Use analytics dashboards to see what’s working and iterate based on AI feedback loops.
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