We are now in the virtual world of the metaverse development. Facebook has changed its name to Meta and now calls itself a metaverse company. In the metaverse, JP Morgan has opened a branch of its bank. Everyone is talking about this new digital reality, and it is affecting e-commerce marketing.
Virtual shopping is already going on in the metaverse. Some surprising facts about e-commerce in the metaverse are as follows:
- More than $4,100 was paid for a digital copy of the Gucci bag. It's more than what the bag would cost in real life.
- Nike has put in for four patents and trademarks for downloadable virtual goods that work with the metaverse.
What is a "metaverse," though? When you've been exposed to things like augmented reality, virtual reality, and complex multiplayer video games for years, it can be hard to put your finger on what a metaverse is. Is it any one of these? Is it a mix of all three of them? Is it a unique set of experiences? Wired says that some people are still trying to figure out what the metaverse is. But for people who shop and sell online, it's a huge new chance to shop and sell like never before.
Even before the metaverse was thought of, early adopters of augmented reality (AR) and virtual reality (VR) changed how people would shop. AR was used by big retailers like Amazon and Warby Parker in their Room Decorator and Virtual Try-On apps. The way we think about e-commerce will continue to change as new technologies come out.
Also Read Here: How to Develop a Metaverse Platform
With the help of Metaverse technology, brands will be able to give shoppers a very personalised digital shopping experience. The metaverse is meant to be a seamless experience that makes it easy for shoppers to find exactly what they want, when they want it. And while personalised digital shopping experiences are limited now, the metaverse will let brands personalize the shopping experience on a large scale to reach more shoppers than ever before.
Here are three ways that the metaverse is already changing how e-commerce marketing is done:
1. Stores that are only online
Gucci and Balenciaga, both high-end fashion brands, and Mercedes-Benz, which makes cars, have already started building their online stores on different metaverse platforms. No longer can you use these platforms as an individual. Friends can join the experience virtually and shop together. By combining virtual and augmented realities, these brands can sell both virtual and real products. E-commerce marketers must now pay attention to what the metaverse audience needs in addition to what they already want. This type of online shopper has its own buying habits and demographics.
2. Custom online shopping experiences
Millennials and Generation Z are the most ready to dive headfirst into the metaverse. They are also known for wanting shopping experiences that are very tailored to them. These customers are looking for very unique ways to shop, which they can find in the metaverse.
Nike's launch of Nikeland on Roblox is a great example of how brands can use the metaverse store setup to make personalized experiences. The sportswear brand gave its customers a brand-new, immersive experience by making a space where they could play games and even make their own with the toolkit they were given. Players could also dress up their avatars with special Nike products. This shows that brands can advertise their products in the metaverse in many different ways. This is one way that people in charge of marketing can make a brand more memorable.
3. Better know what customers want
Marketing is about getting to know the customer. Marketers make unique content for their customers to keep them interested. Imagine how exciting it would be for people in the metaverse to find a virtual collection and play with it. With the metaverse, brands will be able to see how well their products might do without actually making them. If customers like the products they find in the virtual world, brands will know how to make the products and how many of them to make.
Conclusion: The metaverse will be around for a long time
We're getting close to the end of the digital progress that the metaverse will bring. So, there are no creative limits on what businesses on the internet can do in this new market. As these technologies improve and the lines between the real and digital worlds blur, e-commerce marketing as we know it will need to include the metaverse in its overall branding campaign. From stores that only exist in the virtual world to more personalized shopping experiences to better ways to understand the customer, the metaverse is not only changing the way online retail works, but it is also a necessary next step for e-commerce managers to be as good as they can be. It's like giving marketers a second chance.
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