As a salon owner, you probably know the importance of time. Every missed appointment, empty chair or gap in the schedule is lost revenue. The reason? You’re still relying on sticky notes, phone calls and manual reminders. 

If you’re struggling to breakeven or become a profitable salon, this blog is for you. Lack of an automation workflow can be a major setback in your beauty business. 

Even today, a lot of salon and spa owners use whiteboards with scribbles and cross-outs for their daily processes and notes. 

The bitter truth: Most salon chairs stay empty 30% of the day despite being fully booked. The reason for this is scheduling gaps, no-shows and mismanagement. Further, salon owners are not just struggling with underutilised chairs but even administrative nightmares. With every passing day, their woes just get worse. 

Salon software is here to change that.

How Salon Management Software Increases Revenue?

• Fill more Chairs while Reducing No-shows

It’s pretty obvious that your salon clients live online. They spend most of their time on social media and quick-commerce apps. Needless to say, they want to even book their beauty treatment/appointment online. 

Salon management software has an integrated beauty salon booking system that gives clients the chance to book whenever they wish. Even at 3AM if they need to. 

By offering them this convenience, they’re likely to book faster because they don’t have to wait on call. Thus, a better booking experience definitely improves service utilisation.

• Automated Reminders – Text & Email Notifications

Online booking brings with it automated reminders. When a client books online, the experience doesn’t end there. 

The aim of the booking system is to reduce no-shows and ensure a client makes it for their booked appointment on the right day and at the right time. Salon software makes this possible. 

It’s true that no-shows can drain your daily revenue. Set automated reminders reach clients at different stages – a day before the appointment and on the day. 

By using salon software to manage your bookings, you can increase bookings in your salon by 30%. Clients receive these reminders in the form of SMS and email notifications. 

• Helps you Secure Revenue in Advance

Salon management software helps salon owners handle prepayments and deposits in a streamlined and automated manner. When a client books an appointment online, the software requests a deposit or prepayment. You can even think of it as a commitment token. 

By taking a deposit, clients are more likely to honour their word. In case a client cancels or doesn’t show-up, you are guaranteed some revenue at least. 

This secures your overall bottom line and ensures revenue doesn’t walk-out through the door. 

• Upselling & Cross-selling Automation

As a salon owner, you want to drive higher revenue. Seeing all the chairs in your salon fully booked isn’t enough to meet your revenue goals. 

When you run a beauty business, your revenue comes from different streams – core salon services, retail product sales, service packages and bundles, gift voucher sales, memberships, events, and so on. 

Amongst all these, retail revenue is the most important. When a client books online, the software automatically suggests related services or retail products. This gentle nudge increases your revenue and average ticket size without too much effort or a manual push. 

Besides upselling, you should also train your salon staff to cross-sell during a service. The aim is to increase the average transaction value and client lifetime value.

• Efficient Staffing

Having the chairs in your salon fully booked isn’t enough. 

It can be a pretty embarrassing situation if your client’s walk-in for their appointment and you don’t have the right stylists and resources to service them. 

Salon software enables efficient staffing and resource utilisation. It helps you align staff schedules accordingly. You will have the right number of employees during peak and slow hours respectively. 

When every aspect of your beauty business is automated, your staff end up spending less time on admin and more time.

Bottomline

Empty chairs in your salon can definitely mean lost revenue. By automating your online booking and daily salon operations, you can significantly save on ancillary costs and increase your overall bottom line. 

Using Salon360App is an efficient, scalable and proven solution. Are you ready to fill in more chairs in your salon effortlessly? Request a free demo.