Europe Bottled Water Market Overview
Market Size in 2024: USD 72.9 Billion
Market Forecast in 2033: USD 103.2 Billion
Market Growth Rate: 3.9% (2025-2033)
According to the latest report by IMARC Group, the Europe bottled water market size was valued at USD 72.9 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 103.2 Billion by 2033, exhibiting a CAGR of 3.9% from 2025-2033.
Europe Bottled Water Industry Trends and Drivers:
There are several important factors that favour the growth of this region in today's Europe bottled water market. One of the prime movers, in this case, is the increased health awareness among consumers. With consumers increasingly focusing on proper hydration and overall well-being, bottled water is viewed as the healthier alternative to sugary beverages and soft drinks. Such behavioural changes are, in fact, getting a further boost from rising levels of awareness about the benefits of mineral and flavored water. Demand for a wide range of bottled water production, from stills to carbonated and flavored varieties, has risen sharply. Consumer choice of bottled water over tap water is further driven by heightened concern over water quality, thereby supporting growth in the market.
Next to this issue lies convenience, an important factor that continues to sustain growth for the Europe bottled water market. The fast-paced lifestyle of consumers makes convenient, on-the-go hydration solutions more appealing. Bottled water is increasingly becoming one of the offerings found in supermarkets, convenience stores, and direct sales outlets to satisfy the need for ready, portable hydration. The tourism and hospitality sectors also favourably impact the market's growth as travellers are seeking bottled water in different presentations. In hotels, restaurants and airports, bottled water is rising in popularity, especially among tourists who tend to choose bottled water over tap water wherever they travel. With both sectors anticipated to grow further, bottled water demand will also increase, especially within the high-traffic zones.
There has been an ever-increasing focus on sustainability in the European market, in which eco-friendly packaging initiatives are gaining traction. Individual and consumer awareness regarding their environmental impact is growing as environmental concerns rise, especially centred on plastic. This consumer behavioural shift is urging companies to invest in sustainable production practices and packaging alternatives, such as recyclable PET bottles and metal cans. The premium and artisanal water brands also come in line with consumers' desires for one-of-a-kind, high-quality products, further pushing the market. These factors, coupled with the continuous drive to make the market sustainable, are ensuring stronger ground for enhanced growth for the Europe bottled water sectors.
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Europe Bottled Water Industry Segmentation:
The report has segmented the market into the following categories:
Breakup by Product Type:
- Still
- Carbonated
- Flavored
- Mineral
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Direct Sales
- On-Trade
- Others
Breakup by Packaging Type:
- PET Bottles
- Metal Cans
- Others
Breakup by Country:
- Germany
- France
- United Kingdom
- Italy
- Spain
- Others
Competitive Landscape:
- The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided.
- Key players in the European bottled water market are actively engaging in several strategic efforts to drive growth and respond to evolving consumer preferences and regulatory environments. According to the Europe bottled water market research, sustainability is a central theme, with major companies investing heavily in eco-friendly packaging solutions such as biodegradable materials and recycled PET (rPET) to reduce environmental impact and align with stringent EU directives aimed at curbing plastic waste. For instance, leading brands have committed to increasing the content of rPET in their bottles to at least 50%, significantly reducing reliance on virgin plastics. Innovation in product offerings is another critical area, with companies expanding their portfolios to include functional waters enhanced with vitamins, minerals, and flavors to cater to health-conscious consumers seeking added value beyond hydration.
Europe Bottled Water Market News:
- December 2023: FIJI Water has transitioned its 500 mL and 330 mL bottles to 100% recycled plastic, reducing its plastic waste and environmental impact. The transition to 100% recycled plastic bottles replaces nearly 70% of FIJI® Water's bottle volume in the U.S. with recycled material, contributing to a lighter environmental footprint.
Key highlights of the Report:
- Market Performance (2019-2024)
- Market Outlook (2025-2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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