IMARC Group, a leading market research company, has recently releases report titled “Anime Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2024-2032″, The study provides a detailed analysis of the industry, including the global anime market trends, size, share, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
Report Highlights:
How big is the anime market?
The global anime market size reached US$ 31.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 60.7 Billion by 2032, exhibiting a growth rate (CAGR) of 7.68% during 2024-2032.
Factors Affecting the Growth of the Anime Industry:
- Growing Popularity and Accessibility Across the Globe:
The increasing popularity and accessibility of anime across the globe is one of the major factors boosting the market growth. Moreover, the rising inclusion of anime in various streaming platforms, making it readily accessible to global audiences, is anticipated to drive the market growth. Besides this, the proliferation of high-speed internet and the ubiquity of smartphones that enable viewers to consume anime conveniently is providing a thrust to the market growth. Additionally, the increasing availability of subtitles and dubbing in multiple languages that enhances the viewing experience for non-Japanese speakers and broadening the fan base is catalyzing the market growth.
- Availability of Diverse Content and Genres:
The vast array of content and genres in anime, catering to a wide spectrum of audience preferences, is positively influencing the market growth. Anime encompasses genres that appeal to various age groups and demographics, including action, adventure, romance, fantasy, horror, and slice-of-life, among others. Along with this, it explores complex themes and narratives, providing mature and thought-provoking content that resonates with older audiences. In addition to this, the rising ability of anime creators to innovate and blend different genres to enrich the viewing experience is contributing to the market growth.
- Rising Collaboration and Cross-Media Integration:
The introduction of strategic collaborations and cross-media integration are major factors enhancing the market growth. Moreover, the increasing synergy between anime production studios, manga publishers, video game developers, and merchandise manufacturers to create a cohesive ecosystem that amplifies the reach and profitability of anime content is fueling the market growth. For instance, successful anime series inspire adaptations into manga, light novels, video games, and live-action films, generating multiple revenue streams and enhancing fan engagement. Additionally, the growing partnerships with global brands and franchises that facilitate the creation of exclusive merchandise and collaborative promotions are elevating the market growth.
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Anime Report Segmentation:
Breakup By Revenue Source:
- T.V.
- Movie
- Video
- Internet Distribution
- Merchandising
- Music
- Pachinko
- Live Entertainment
Merchandising accounted for the largest market share due to the high demand for anime-related products such as figures, apparel, and accessories.
Breakup By Regional Insights:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Asia Pacific’s dominance in the anime market is attributed to Japan's central role in anime production
Global Anime Market Trends:
The increasing incorporation of advanced technologies such as virtual reality (VR) and augmented reality (AR) into anime production and consumption as they offer immersive viewing experiences, allowing fans to engage with their favorite characters and worlds in unprecedented ways, is fueling the market growth. Besides this, the growing interest in collaborative projects between anime studios and international creators, leading to culturally diverse narratives and hybrid animation styles that resonate with a global audience, is enhancing the market growth. Furthermore, the increasing focus on sustainability and eco-friendly practices within the anime industry that reflects a broader societal shift, potentially attracting environmentally conscious consumers, is fueling the market growth.
Leading Companies Operating in the Global Anime Industry:
- Aniplex of America Inc
- Bones Inc
- Crunchyroll
- Kyoto Animation Co. Ltd.
- Madhouse Inc
- P.A. Works Inc.
- Pierrot Co. Ltd
- Shout! Factory LLC
- Studio Ghibli Inc.
- Toei Animation Co. Ltd.
- VIZ Media LLC (Shogakukan-Shueisha Productions Co. Ltd), etc
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