Gamification is in vogue in modern digital companies. The term comes from the English Gamification or Gamification and consists of using game principles and processes in activities that initially are not. This technique can be extrapolated to different areas, such as business, to lead the game participants toward a specific behavior.
Gamification on the right track can provide companies with performance and productivity development. Thanks to it, you can take advantage of psychology, motivation, and game design to improve behaviors in any area. In the case of the business sector, gamification helps increase the participation of your clients through online strategies (websites, smartphones, and social networks) and offline (shopping centers, parks, events).
With these strategies, you take advantage of the principles of rewards and incentives to increase customer action and interaction; likewise, customer loyalty is encouraged, who will not only consume but also talk about your brand because by making them participate in gaming processes, they also have fun. There are more options for them to become brand recommenders.
5 keys to take into account of business gamification
- The user and the app experience change together
It is essential to think of the product as an experience with which the user will interfere. Create an app that evolves progressively. Start with a tutorial explaining what to do to the consumer, and after a few days, essential missions are introduced.
In this way, the commitment to the application becomes stronger, and they attract their client and acquaintances to whom they will recommend the application. During this process, it is essential to know how to adapt to all users depending on their experiences and characteristics.
- It claims to identify the "Core Loop."
What do they want the consumer to do during the game? Identify and delimit well what key actions users perform and what the rewards will be so that they feel that they are progressing in the game. Being clear about the objectives and rewards can prevent boredom and business gamification from failing. Participants must intuit a progressive advance to achieve effective loyalty.
- Offer limited resources
Players need to test their intelligence, and by limiting resources by time or lives, they maximize the user's experience, who will try to use all his ingenuity for the app.These limits must be allowed to be spent independently and renewed as a reward or by allowing time to pass. Metaverse Game Development increases customer retention within the app, who will log in more times and may even pay for that extra.
- Promote ownership
You all like to have something of your own during the game's development, be it an avatar or a space to design and unleash your creativity. Game Development Company offer these strategies so that, in exchange for achievements, the user can easily edit their space. This causes greater affinity for the game and the product as a whole.
- Integrate the social experience into the application
Nft Game Development Creating a social community around your product is key to building consumer loyalty. Getting users to organize or share their experience in real-time through social networks will boost feedback and promote your app.
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