The influence landscape has shifted from handshakes to hashtags due to the transformative impact of technology and digitalisation, with the rise of information campaigns on social media to shape policy debates and persuade the public to pressure policymakers and indirectly influence government decision-making processes. While digitalisation has made it cost-effective to organise grassroots lobbying campaigns and allows a larger number of citizens to have their voices heard, it also facilitates the dissemination of deceptive information and the manipulation of public opinion by interest groups. There is a need for more transparency in the use of social media and broader public communication strategies in lobbying and influence efforts.