what is PPC (Pay Per Click)?

When it comes to online marketing, the pay-per-click (PPC) model requires advertisers to pay a fee each time one of their advertisements is clicked on by a user. One of the most common kinds of pay-per-click (PPC) advertising is paid search advertising (also known as paid inclusion). When consumers perform commercial searches, which means they are actively looking to make a purchase when they complete their search, advertisements related to commercial products and services are displayed. In response to each and every one of these requests, pay-per-click adverts are displayed. The practise of only charging advertisers for their adverts when a user actually clicks on one of those ads is referred to as "pay-per-click" advertising. PPC also includes remarketing and display advertising in its scope of services (usually the delivering of banner adverts). Because doing so would prevent advertisers' ads from appearing alongside the results on a search engine, they are not able to simply pay more money to have their ads appear more prominently than the ads of their competitors on a search engine's results page (commonly abbreviated as SERP for "search engine results page"). The Ad Auction is a fully automated method that determines the relevancy and legitimacy of advertising that appears on Google and the SERPs of other major search engines. This process is used by Google and the other major search engines. This strategy is utilised by Google, in addition to a number of other prominent search engines.