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Financial planning ads have always been rather mundane. But with stiff competition and a distrustful audience, it's harder than ever to reach the right people. The problem is either incorrect targeting or incapable best finanical ads creatives. If it's neither, then it's the struggle to build a consistent brand identity that stands out from the rest.
But how do you do it? How do you create an ad that users actually stop to read and not scroll past? It's all about finding the right moment with the right users. With this blog, let's explore ideas implemented by the best finance ads and how you can try them out for your next campaign.
What is Financial Advertising?
Financial advertising is the promotion of financial services and products, including insurance, investment, digital or traditional banking, or brokerage. The main objective is to create campaign strategies that target the right audiences through the channels they are most active on. The messages are meant to inform, persuade, and influence people to avail themselves of the services.
The bitter truth is that few people like to interact with finance businesses unless they actively want something. Add to it the increasing amount of recent spams, and you get the recipe for distrust. This is why the best finance ads focus on creating and maintaining relationships with their audiences. It's a long-term process that advertisers carry out through a multi-channel approach, making sure to make the most of each one.
7 Ideas to Create The Best Finance Ads
To create the best financial services ads, you need a great out-of-the-box strategy. Here are a few ideas you should definitely give a try.
Personalize the experiences
Wouldn't it be so much better if someone could speak directly to your problems? You don't want to go through heavy documentation for insurance renewal again? There's an insurance company offering just that! Personalized offers make the ads ten times more captivating. You could stumble upon an ad and just scroll past it. But if it's one that solves a current problem you have... that's a whole different story.
Simply speaking, personalization uses customer insights to provide relevant ads to users. Start by collecting insights based on your audience's demographics, location, specific interests, online behavior, or purchase intent. Classify them into segments and create unique messaging and offers for each. This might sound like a long process, but it will surely generate better results.
Get creative with your visuals
Imagine a platinum card advertisement with a lot of monumental places emerging from behind it. The black and silver give off the feel of luxury, depicting that visiting these places could be made possible by the card. Sounds interesting, right? The company behind this idea was Mastercard, which is always at the front with some of the best finance ads.
Creative visualization has been taking over the advertising industry in recent years. Just with imagination, you can explore various situations, goals, and outcomes. To be seen, you need to stand out with creative finance ads and have your audience relate with you.
Form stories around your theme
For ads to be attractive, they need a theme. It's not enough to list down your services on a dull background anymore. You need to create a theme around the content you publish for your finance business. This not only humanizes your brand but also gives it a personality. You have your ads speaking the language you speak and making better connections with your audience.
And how do you do it? Start by asking yourself a few questions:
- What financial goals does my audience care about?
- What concerns and problems do they face?
- What kind of brand tone will be better for the business I have?
- What kind of characters and stories can I create based on it?
- Can I be consistent with it?
More than just simplifying complex finance topics, storytelling also frames the ads in a more persuasive and compelling manner.
Play with gamified ads
Today's consumers expect digital experiences that make them a part of things. Gamification is one such technique that combines gaming principles with finance concepts to persuade users.
For instance, think of an instant-win wheel of fortune that provides you cashback on your next purchase. Or a 'What type of payroll account are you' personality quiz, the results of which direct you to the landing page of the account you land on.
Not only are gamified ads fun, but they also increase the rate of engagement of your ads by turning passive consumers into interactive ones.
Partner up with influencers
Advertising through influencers in the finance industry... will that even work? We'd recommend you not to underestimate the power of finance influencers. Finance influencers have spent months, if not years, building authority and creating a follower base that trusts them.
Finance is an industry that can be burdened by complex jargon, strict regulations, and potential risks associated with each service. By reaching out to cautious customers through influencers they trust, you can ensure that your services stand out as more trustworthy than the rest.
You can even take your partnerships a few steps ahead and collaborate with other established companies in the finance niche to expand your reach.
Short-form video ads
Short-form videos became extremely popular with the rise of TikTok and Instagram, and the hype behind them only grows. People love short, snappy videos that don't take too much of their time. The best finance ads understand this and have worked to incorporate short-form videos into their advertising strategy.
Creating video ads is simple. You start with a short hook, narrate a story while keeping your objective in mind, and end with a CTA that directs the viewer to an action you wish to achieve. Remember to link it with trends and get to the core of your content without keeping the users waiting.
Give real-life examples
You'll often find the best finance ads telling stories and giving examples of real customers. How does this help?
Suppose you wish to buy new car insurance but have struggled with the claim process frequently. All you ever come across are companies boasting about their easy claim process with no hard evidence. Amongst this, you find a company showing actual customers and how they've been tension-free after such an easy insurance experience. Isn't that more likely to create a sense of trust?
Using testimonials and case studies from satisfied clients builds authority and value of trust among your customers. The real impact you had on someone's life, in their voice, is the strongest tool you have.
Conclusion
There's no secret behind creating the best finance ads. It's more about testing different ideas to identify the ones that work, the ones that can be combined with others to perform better, and how they can be further enhanced. Thinking outside the box and constructing creative strategies are bound to give you an edge over your competitors.
Beyond the idea of what makes the best finance ads, it's also about how they are delivered. Targeting the right people at the right time with the right ads is extremely essential. Finance ad networks like 7Search PPC can make this process a lot easier for you.
Frequently Asked Questions (FAQs)
What makes a finance ad effective?
Ans: The best finance ads are always effective because of their clear messaging about the services' benefits, visuals that tell a story, and a CTA that compels people to take the next action.
How can I make sure that my ad targeting is working?
Ans: You can ensure whether your ad targeting is working by checking the number of clicks and conversions your ad gets in comparison to impressions. Further, you can also keep an eye on your other predetermined KPIs.
How does storytelling help in finance advertising?
Ans: Effective storytelling can help make complex finance topics easier to understand. You can also humanize your brand by building narratives through characters that face a struggle and come out in triumph- making people resonate better.
What emotions can I use in my finance ads?
Ans: The best finance ads use humor, empathy, freedom, security, urgency, and joy. However, remember to use them authentically and in tandem with your brand's tone.
How can I make my finance ads more relatable?
Ans: You can make your finance ads more relatable by including real-life scenarios, using everyday language, and using authentic imagery.
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