Clear and creative signage comes in handy to promote your business. Nothing can compare to showing your business to the outside world like the real physical inside of signs that can be strategically placed. A hanging signs is one of the multiple options of available signage. How is it termed? How is it with other types, such as outdoor signs, car wraps, and van graphics?
What is a Hanging Sign?
Hanging signs are those that hang from some support structure, like a ceiling, a wall bracket, an awning, or a pole. These signs are specially elevated above ground level and viewed from various angles and distances, then their wall-mounted and ground-level counterparts cannot be seen. They find a lot of utility in:
- Shops
- Cafes & restaurants
- Boutiques & salons
- Indoor Trade shows or retail stores
You may spot them very commonly above doorways or on street corners and, of course, not to forget, inside many shopping centres, having people directed by them with great grace and visibility.
Key Features of Hanging Signs
Hanging signs combine trauma and functionality. Outstanding features are as follows:
- Double-sided: It is a great medium for attracting advertising attention from both sides.
- Customised materials: Wood, metal, acrylic, PVC, or printed banners.
- Branding flexibility: Custom-made designs with logos, colours, and fonts.
- Durability: Built to endure conditions outdoors and have weatherproof materials.
Rustic with wooden swing signs or sleekly modern with acrylic or aluminium, hanging signs can be fully adapted for your brand's identity.
Why are hanging signs great for outdoor use?
Hanging signs are great for outdoor use because they are:
1. Elevated: Far higher than every A-frame or poster sign, hanging signs are elevated high enough to be seen from a distance, even through a cluster of other sights.
2. Character Builders: These have an old-fashioned boutique-ish feel; they work well for your storefront, especially if located in areas with huge pedestrian traffic, such as shopping streets or heritage districts.
3. Space Saving: Being suspended, these signs do not take over the sidewalk and wall space that would be sorely missed in a clingy storefront.
4. Customer Attraction: By nature, a well-placed hanging sign serves as a beacon for curious sidewalk traffic to waltz right into your business.
How Hanging Signs Are a Complement to Car & Van Signage?
You may be asking right now: So, what to do with car signs and van signage? They work well together to give a brand a consistent and noticeable presence.
- Brand Continuity
Someone driving down the road might spot your branded van with the name, logo, slogan, and colors they later see from the sidewalk on your hanging sign with the same branding. Repetition breeds brand recall.
- Directional Flow
If you provide services on the go (such as catering, delivery, or trade service), hanging signs serve as a fixed anchor for your otherwise mobile business. Those who saw your van earlier can now find your physical location with the help of your outdoor signage.
- Local Awareness
Pairing a moving advertisement (like a wrapped vehicle) with a static one (like a hanging sign) gives you the best of both worlds: reach + presence. One promotes while on the move, the other draws people in when they’re nearby.
Hanging Signage Design Best Practices
The hanging sign isn't just decoration; it is supposed to be a good design, a professional and impact visual that instantly connects to your brand. Below are some of the best points that you can take to ensure that your outdoor signs stand out for all the right reasons:
1. Keep it Simple and Clear
- Less is more. A Hanging sign should quickly tell your brand name and message.
- Put the very minimum text, such as logo, name, or a short tagline.
- Don't use cluttering layouts or tiny fonts.
- Make it readable from a distance.
2. Use High Contrast Colours
- Visibility is everything.
- Make sure your text and background contrast well.
- Light text on a dark background (or vice versa) improves legibility.
3. Go for Double-Sided Printing
- Such van signs are much more attractive from both ends.
- It gives maximum traffic for visible walk-by or drive-by.
4. Durable materials
- Because outdoor signs are exposed to the elements, you must choose materials that will hold up over time.
- Weatherproof materials include aluminium, dibond, acrylic, or treated wood.
- Use UV-resistant inks for printed designs to prevent fading.
5. Focus on Size and Height
- A sign too small won't catch the eye. Too high, and it's hard to read.
- Make sure it is proportionate to your storefront or pole.
- Position it at an eye level or just above, where comfortable, depending on visibility needs.
You could say that hanging signs are an invention from a bygone age, but in reality, they are as current as tomorrow. As part of an all-inclusive marketing approach that works day and night-driving foot traffic, building recognition, and leaving a memory imprint-hanging signs will be teamed up with other enlisted players, such as outdoor-within car wraps and van branding.
So hang on to your well-designed hanging sign if you're looking to level up on your local publicity and tie together your brand's visual elements into a coherent whole.
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