Stratview Research, a global market research firm announces the release of the report titled – Digital Gift Cards Market which provides an in-depth analysis of the market dynamics, current and emerging trends, industry forecast, and competitive landscape.
Stratview Research has segmented the market by Purpose (Festivals & Special Celebrations, Self-Use, Incentives, Others), by Category (Food & Beverage, Footwear & Accessories, Consumer Electronics, Restaurants & Bars, Sporting Goods, Entertainment & Gaming, Others), by End-User (Retail, Corporate), and Region (North America, Europe, Asia-Pacific, and Rest of the World).
According to this report, the digital gift cards market is expected to grow from USD XX billion in 2020 to USD XX billion by 2026 at a CAGR of over 17.1% during the forecast period.
What are digital gift cards?
Digital gift cards are a type of special occasion post or greeting card that is produced inside a company's website and sent to the recipient via email or the Get-upside mobile application. A digital gift card is a digital version of a physical gift card. A barcode with the PIN and number is available on a digital gift card, which has a particular amount available. Barcode can be scanned and the number & PIN are entered manually in the stores. Digital gift cards can be added to mobile wallets to make purchases more secure. These cards are primarily issued by e-commerce companies or the banking sector as their promotional strategy.
COVID-19 IMPACT
The spread of coronavirus led to the enforcement of lockdown to curb the spread of the virus. This resulted in high demand for online products as an imposition of the lockdown led to travel restrictions and supply chain disruptions. Various organizations are working remotely since covid-19 outbreak which has further increased the popularity of digital gift cards.
Key Players
- Auchan Group SA (France),
- Gruppo Eurospin (Italy),
- CRAI Secom S.p.A. (Italy),
- The Schwarz Group (Germany),
- Carrefour S.A. (France),
- Gruppo Coin SpA (Italy),
- Euronics International Ltd. (Netherlands),
- Inter IKEA Systems B.V. (Netherlands),
- Expert International GmbH (Switzerland),
- Finiper SpA (Italy).
Market Dynamics
The digital gift cards market is expected to register a CAGR of around 17.1% during the review period.
- The growth of the eCommerce industry coupled with the increasing usage of smartphones is likely to drive market growth in the coming years.
- Increasing demand for innovative and technologically advanced products is likely to bolster market growth.
- The Rising demand for customized gift cards is likely to create a lucrative opportunity for the market players.
Why Stratview Research?
Reports published by Stratview Research helps the users in several ways. The user can –
- Gain a deeper understanding of the market and the impact of Covid-19 on the market.
- Get rigorous analysis and progressive insights into the market across the globe.
- Assess current and future market trends, and challenges of the market.
- Gain a comprehensive view on the growth strategies of the key players.
- Get updates related to recent changes, M&As, new product launches and many such news related to the market, and even more.
Along with these detailed information, Stratview Research also provides customized reports.
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