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The supermarket retail industry is huge. There are so many huge supermarkets nowadays for the customers. If you, too, are running a supermarket, you need to do something different to stand out. One of the major attractions of the supermarket is its display racks. A well-designed and high-quality supermarket display rack has high value. It can play an effective role in enhancing sales. If you too want to learn the trick, then you are in the right place. In this post, we will list down the simple yet effective strategies that will make the display racks more attractive and encourage customers to shop more.
Understanding the Customer’s Eye Level:
One of the highest chances of the customer’s shopping relies on where he is looking. They are most likely to look at the eye-level counters, so you should place your best bet and highest-selling products over there. Here are the tips that you can follow:
- For the adult products, the eye level should be 4 to 5.5 feet from the ground.
- For the products of the children, the shelf can be lower.
Placing the products according to the customer behaviour will help you increase sales.
Bright & Contrast Colors:
The flashy colors are a great way to attract the attention of customers. The bright colors will attract the attention of the customers, and they will be curious. It will make the product stand out. So, here are the colors which you can play with:
- Red & yellow draw attention
- Contrasting colors in the background with product packaging.
- Try to avoid dull or dark colors as they will ruin the impact of the product. It is not eye-catching, and the customers are most likely to ignore it.
The colors play a vital role in the brand, so maintain the consistency with the product branding. The customers should be able to relate to it.
Keep them Organized:
A badly organized or a messy display rack is not a pleasant sight to the eye. The customer may end up getting confused and may even leave. As a retail shop owner, you need to ensure that the display racks are well-organized and provide a welcoming environment. Here are the tips that will help you keep the racks clean:
- Arrange the products neatly in a row.
- Remove the damaged and expired items regularly; if the customers find out such products on the rack, it will leave a bad impression about your store.
- Avoid overcrowding too many products in one place. Not only will it make the place look messy, but the customer may not be able to find the product they need, thus impacting your sales.
- Use the dividers to create a structured look.
Add Bold Signs:
It is rightly said that ‘Communication is the key’. Especially when it comes to marketing, the brand should be connecting with its customers. Use of colourful and bold signs will help the customers understand the intent and will tell them what they are looking for. Here are ideas of some ideas of things that you can add to the display racks for signs:
- Product name
- Discount offers
- Sale offers
- Features which make it different, like ‘Organic’, ‘Sugarfree’, or ‘Chemicalfree’, among others.
You should use the bold, readable, dark signs that are eye level so that the customers do not miss them.
Highlight the Rack:
Lighting can make a huge difference to how your rack looks. It is a great marketing gimmick and a way to attract customers. The bright light will catch the attention of the customers from afar. They will be able to read the bold letters and textures of the product.
- Can use spotlights for the key products
- LED lights under the shelf to highlight the product.
- Backlit panels for signs.
Make sure that the lighting is not too harsh. If the spark is eye-blinding, it will take the attention away from the product.
Rotate the Product Regularly:
Keeping the display fresh and regularly organizing the product will keep the rack engaging and fresh. So, ask your staff, or if you are managing the retail store yourself, then make sure to change the layout and features of the products. It is beneficial as:
- Regularly adding something new or organising the products will keep the customers engaged.
- It will give the impression that the store is fresh, and the visitors will be hooked.
- You will be able to promote the festive or seasonal products.
Sell a Story:
The display rack will not only allow you to sell products but also sell engaging stories. Instead of just stacking the products, you make a breakfast-themed display of cereals, milk, and coffee.
In the skincare section, add products like cleansers, moisturizers, and serums.
It will tell how the items should be used and also increase sales, as the customers will buy your story and your product.
Key Takeaways…
When you have clean, tidy, and well-structured racks in your retail store, it will leave a lasting impression on the customers. You should invest in one of these if you want to engage the customers. The above-mentioned tips will help you organize the display racks efficiently and attractively. ‘Star Interiors Private Limited’ has the best quality of racks, which can also be customized according to your needs. Their high-quality racks will boost your business like no other.
Frequently Asked Questions:
What are Supermarket Display Racks?
They are the shelving units designed to organize, display, and promote the products in the retail environment. They improve the visibility and accessibility of the products.
Which Material is Used for Making Supermarket Racks?
They are made from various materials, like:
- Metal: Steel or aluminum, they are strong & long-lasting.
- Wood: Made from wood for organic product displays.
- Plastic: Lightweight & Economical for tiny products
- Glass: It is used for displaying aesthetic products like perfume, jewelry, among others.
How to Pick the Right Display Rack?
Some of the tips to select the right display racks are:
- Type of product
- Available space
- Flexibility
- How will the racks impact the customer’s movement?
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