How Brands Are Using Deepfake Technology in Digital Marketing

From dynamic video campaigns to localized influencer-style content, brands are increasingly using deepfake technology in digital marketing to stand out. Deepfakes allow companies to personalize messages, adapt content for multiple languages, and recreate brand ambassadors in a cost-effective way. Major players in tech, retail, and entertainment are experimenting with synthetic media to boost customer engagement and streamline production. But with this innovation comes responsibility. This article highlights real-world examples of deepfake use in marketing, along with the ethical considerations brands must address to use this powerful tool responsibly and retain customer trust.