Digital marketing is an essential skill in today’s online-driven world. Whether you're a beginner or a professional, mastering digital marketing can enhance your career and business growth. At The Nova Vision, our Digital Marketing Course covers all aspects of online marketing, equipping you with in-demand skills.
Digital Marketing Course Modules
1. Introduction to Digital Marketing
- Understanding digital marketing fundamentals
- Traditional vs. digital marketing
- Digital marketing channels and strategies
- Latest industry trends and career opportunities
2. Website Planning & Development
- Importance of a website for digital marketing
- Domain, hosting, and CMS selection (WordPress, Shopify, etc.)
- Website structure, navigation, and user experience (UX/UI)
- SEO-friendly website design best practices
3. Search Engine Optimization (SEO)
- Introduction to SEO and its importance
- Keyword research and implementation
- On-page SEO techniques (meta tags, headings, content optimization)
- Off-page SEO (backlinks, guest posting, outreach)
- Technical SEO (site speed, mobile optimization, schema markup)
- SEO tools: Google Search Console, SEMrush, Ahrefs
4. Search Engine Marketing (SEM/PPC)
- Introduction to paid advertising
- Google Ads campaign setup
- Keyword targeting and bidding strategies
- Ad copywriting and A/B testing
- Conversion tracking and optimization
- Performance analysis and reporting
5. Social Media Marketing (SMM)
- Importance of social media in marketing
- Facebook, Instagram, LinkedIn, Twitter, YouTube marketing strategies
- Creating engaging content and ad campaigns
- Influencer marketing and brand collaborations
- Social media analytics and performance tracking
6. Content Marketing & Blogging
- Importance of content in digital marketing
- Creating compelling and SEO-optimized blog posts
- Content distribution strategies
- Guest blogging and link-building techniques
- Measuring content performance and engagement
7. Email Marketing
- Email marketing fundamentals
- Building and segmenting an email list
- Designing high-converting email campaigns
- Automation and drip marketing strategies
- Email analytics and optimization
8. Affiliate Marketing
- Basics of affiliate marketing
- How to join and leverage affiliate programs
- Selecting profitable niches and products
- Performance tracking and monetization
9. Google Analytics & Data-Driven Marketing
- Introduction to Google Analytics
- Setting up tracking and goals
- Analyzing user behavior and website performance
- Data-driven decision-making for campaign optimization
10. Online Reputation Management (ORM)
- Importance of brand reputation
- Managing online reviews and feedback
- Crisis management strategies
- Tools for reputation monitoring
11. E-Commerce & Dropshipping
- Introduction to e-commerce platforms (Shopify, WooCommerce, Amazon, etc.)
- Setting up an online store
- Product listing, pricing, and inventory management
- E-commerce SEO and advertising strategies
12. Freelancing & Career Guidance
- How to start a career in digital marketing
- Building a strong personal brand
- Resume building and job interview tips
- Freelancing platforms and client acquisition strategies
Why Choose The Nova Vision?
✅ Expert-led training with real-world projects
✅ Industry-recognized certification
✅ Hands-on experience with live campaigns
✅ 100% online learning with flexible schedules
✅ Career guidance and job assistance
Enroll Today!
Master digital marketing with The Nova Vision and take your career or business to the next level.
Visit: http://thenovavision.com/digital-marketing to enroll now!
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