How to Add Google Analytics to Squarespace (Step-by-Step + Discount Code)

Understanding your audience is the secret to online growth — and Google Analytics gives you that power. If you’re using Squarespace, adding Analytics is simple and takes just minutes.

In this guide, you’ll learn how to set it up step by step, interpret your data, and save on your subscription using a verified Squarespace discount code.

1. Why You Need Google Analytics

Squarespace has built-in analytics, but Google Analytics goes further. It tells you:

• How visitors find your site.
• What content keeps them engaged.
• Which pages lead to conversions.

By combining Squarespace’s simplicity with Google’s data power, you can make smarter marketing decisions.

2. Set Up Your Google Analytics Account

1. Visit analytics.google.com.
2. Sign in or create a Google account.
3. Click Start Measuring and create a new property.
4. Add your website name and URL.
5. Copy your Measurement ID (starts with “G-”).

3. Connect Analytics to Squarespace

1. Log in to your Squarespace dashboard.
2. Go to Settings → Advanced → External API Keys.
3. Paste your Google Analytics ID in the “Google Analytics Account Number” box.
4. Click Save.

Within 24 hours, you’ll start seeing traffic data inside Google Analytics.

4. Verify the Connection

To check that Analytics is working:

• Visit Reports → Realtime in Google Analytics.
• Open your Squarespace website in another tab.

You should see one active user — that’s you!

5. Use Analytics to Improve Your Site

Once connected, track metrics like:

• Traffic sources: See where visitors come from.
• Top pages: Identify your most popular content.
• Bounce rate: Discover where users drop off.

Use this information to improve your SEO, design, and content strategy.

6. Save with a Squarespace Discount Code

Squarespace offers various pricing plans — and you can save on any of them with a verified Squarespace discount code.

How to Redeem:

1. Go to Squarespace.com.
2. Choose your preferred plan.
3. At checkout, click Enter Discount Code.
4. Paste your promo code and save instantly!

These codes often offer 10–20% off your first purchase — perfect for investing in ads or branding upgrades.

Final Thoughts

Adding Google Analytics to your Squarespace site gives you valuable insights into visitor behavior, marketing performance, and growth potential.

When combined with the right SEO strategy — and a smart Squarespace discount code — you’ll have a professional, data-driven website that’s built to succeed.