Whether one is in a hospital, a shopping mall, or an office complex, good and easily readable wayfinding signs are mandatory. These signs not only give directions but also beautify the appearance of the area. In the context of commercial fitout company offices and retail stores, clients in Australia are beginning to integrate more innovative methods of signage to help with direction. At Brandboy, we know the value of well-installed signs. This blog will take a closer look at four key characteristics of effective wayfinding signs and how you can turn your area into a user-friendly one.
1. Clear and Concise Messaging
Clarity is the first and foremost aspect of any wayfinding signs, and these signs should be very clear to the viewers. The message written on the sign should be clear and to the point. Do not use any professional terms or fancy words. The purpose is to make the audience understand the intended message in the shortest time possible. For instance, instead of writing a lengthy explanation such as ‘’This is an Exit,’’ it would be more appropriate to write ‘’Exit’’ in capital letters. This clarity is particularly important to maintain in places such as hospitals or airports and other areas where people may be pressed for time or perhaps stressed. Therefore, make sure that your signs are clear in order to improve the usability to a great extent.
2. Strategic Placement
Location is known to be very important when it comes to the use of wayfinding signs. Signs should be mounted at the same eye level with the content of the sign clearly visible. For example, in a shopping mall, the signs should be placed in the areas where people make decisions, such as the intersections or near the lifts. This assists the individuals in making the right and fast decisions on which way to take. In workplaces, strategic placement can enhance efficiency in that it will channel the movement of workers and visitors to a particular area without getting lost. In Australia, some office fitout company work together with rebranding consultants in a way that the position of the signs will complement the general layout and design of the office.
3. Consistent Design
The other aspect is that the design must be consistent. It is recommended that every wayfinding sign be standardized in terms of font, colour, and icons. This is helpful in cementing the message and makes it easy for one to identify with the signs. For instance, if a particular colour is taken to signify a particular kind of message, then this colour should be applied throughout the signs. In a commercial fit-out company project, it also becomes possible to boost the brand image of the business while striving to achieve design consistency. The layout of the design is relevant since a well-coordinated design not only gives a professional outlook but also assists in making visitors trust your page.
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4. Use of Technology
Technology has seen its way into the wayfinding signs, and this has completely transformed the way we navigate. digital signs australia can include options such as time-sensitive messages that can give timely information and statistics. Such solutions are especially useful in vast areas like airports or shopping malls, where information can be updated quite often. Further, the digital signs can be programmed to broadcast particular messages, such as a promotion or an emergency message. It is not just a form of integration of the current technology to make wayfinding more appealing but also because it is more flexible, dynamic, and capable of satisfying users’ needs.
Conclusion
Effective wayfinding signs can be considered as one of the organic components of the organizational and functional environment. A great way to improve the experience of the visitors is to make sure that all of the signage is clear, well-placed, has uniform designs, and incorporates technology. At Brandboy, we pride ourselves on efficiently delivering professional signage for different facilities, ranging from retail fit-outs to medical fit-outs. To learn more about our services and how we can assist you in the development of brand-stimulating way-finding systems, please visit us at Brandboy.
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